In fashion's headlong rush forwards, the industry is failing to pay attention to its archival assets, and traditional 3D scanning won't solve the problem. But a different approach to creating digital twins could.
The pandemic has pushed commercial photoshoots off the agenda, but the eCommerce explosion is demanding more product images than ever. Discover how virtual photography could solve that immediate challenge and transform the way fashion thinks about visual assets in the longer term.
Digital materials are essential to digital product creation, which means it's vital they're built with creative designers in mind. But what does that actually mean?
After our April - May focus on 3D, the conversation has advanced for several brands and retailers. Beyond 3D modelling we enter the domain of digital materials, where standardisation and interoperability are the hottest topics.
Department stores have been destinations for more than a century. Reimagining them digitally won't be easy, but it could offer entirely new opportunities.
Animal Crossing has captured the attention of fashion brands, professionals, and gamers. Can that lightning-in-a-bottle success be turned into a successful marketing and sales channel?
The end of our examination of all things 3D, this summary sets out some practical steps you can take to realise your 3D ambitions.
Videogames offer a compelling crossover marketing channel for movies and music. Now fashion is taking tentative footsteps into the same space. This primer explains why.
The Embodee team talks about overcoming the skills gap, the technology gap, and the content gap - all of which stand between brands and a 3D-centric future.
virtuality.fashion looks at the balance between 3DaaS and in-house 3D implementations, tackling some of the most common fears brands and retailers have of going digital.