Digital product creation has proven to be a lifeline for fashion during the pandemic. Now one of the industry's biggest challenges is translating that lifeline into lasting organisational change.
We talk to New Balance's VP of Design, and Kalypso's Digital Product Creation & Transformation Lead, about the evolution of digital assets and workflows - from virtual samples to the metaverse - and whether DPC can serve as a model for other technology-driven change.
Can a 3D garment asset replace a tech pack? The answer cuts to the heart of the difference between a virtual sample and a true digital twin.
Against a backdrop of historic change, fashion should be pursuing a reset rather than a rebound. A new report makes the case for not just why, but how.
A look at digital fashion from an independent creative's perspective. Technology, tools, art and social impact... how does the multi-disciplinary designer see things developing from here?
Fashion has made big strides with 3D, but streamlining the process of creating physical products is a different prospect from selling digital ones. What might a seamless digital fashion workflow look like?
In an uncertain world, the importance of every in-person shopper interaction is at an all-time high. To stand out, physical retail experiences must be memorable and bespoke. Can commoditised technology keep up?
Like any new technology, digital product creation steps into existing creative tensions it can ease, but can potentially introduce its own.
Why the right 3D environment could be the key to unlocking the potential of end-to-end digital workflows, and to powering on-demand production.
With digital product creation now firmly established as a key strategy for many brands, the question is turning to what additional value can be unlocked from 3D assets beyond prototyping and sampling - and what pieces need to be put in place to enable that value to be realised.
Denim is a notoriously difficult material to do justice to in 3D, but it's also one of the most in-demand fabrics for digital prototyping and sampling. The right workflow could be the key.
In a year that has compressed significant digital transformation into a small span of time, how can fashion seize the opportunity for lasting change? Spoiler alert, it’s not just about technology.
The footwear industry has been at the forefront of 3D, but it still faces a difficult question: whether to design and engineer in 3D and visualise after, or to take the opposite approach.
The Interline analyses the most vital fashion technology news. This week: fashion may be ready, but the Metaverse is only part-formed, sustainability rests on even shakier foundations, and other stories.