With the initial rush to 3D over, is digital product creation running the risk of overlooking the people who actually create products? Or does a true, end-to-end, 3D ecosystem have the potential to bridge the longstanding brand-supplier divide?
Late last year, Kalypso, The Interline, and a panel of industry insiders and experts convened to discuss the findings of the landmark 3D and digital product creation maturity survey. That live event was quickly booked up, but is now being made available as a full replay, to benchmark digital product creation for 2021.
The assumption is that COVID has kick-started a surge in uptake of 3D and digital product creation technologies. How far does reality reflect that assumption? And how much further does fashion intend to take 3D in the near future?
As adoption of 3D design, development, simulation and visualisation tools increases, what role does 2D patternmaking still have to play? Can it be sidestepped entirely? And what might that mean for the future of digital design?
With 3D firmly established as one of the keys to fashion's digital transformation, a lot is riding on the shoulders of technology vendors. We talked to Optitex CEO Amir Lehr about what it means to be up to the challenge, and how much farther he believes digital product creation can go.
The gap between the digital skills the fashion industry wants to hire and what's actually being taught to students is widening. But where does the responsibility of hiring, training, and educating the next generation fall?
It's clear the pandemic has pulled digitisation forward for everyone. But are the primary forces driving digital design coming from inside or out?
In fashion's headlong rush forwards, the industry is failing to pay attention to its archival assets, and traditional 3D scanning won't solve the problem. But a different approach to creating digital twins could.
The pandemic has pushed commercial photoshoots off the agenda, but the eCommerce explosion is demanding more product images than ever. Discover how virtual photography could solve that immediate challenge and transform the way fashion thinks about visual assets in the longer term.
Digital materials are essential to digital product creation, which means it's vital they're built with creative designers in mind. But what does that actually mean?