The Interline sits down virtually with Matthew Drinkwater, head of the Fashion Innovation Agency at LCF, to talk 3D, AI, and fashion's tech-driven future.
Fashion runs at a breakneck pace, and traditional market-testing, product advertising, and catalogue creation are lagging behind. 3D could be the answer.
A digital avatar can currently tell you what a piece of clothing looks like on something your shape, but not on something that actually looks like you. What next?
There will be a time when e-commerce avatars are fully customisable – probably sooner rather than later. How do we make sure consumers are comfortable with them?