While digital product creation promises rapid turnarounds, and revolutionary ways to shorten product lifecycles, significant bottlenecks exist in the material digitisation process. Machine learning could offer new ways to automate and accelerate the creation of digital materials at scale.
Like any new technology, digital product creation steps into existing creative tensions it can ease, but can potentially introduce its own.
COVID turned digital materials & 3D assets into survival tools, but the Boston footwear giant could be a guiding light towards what's going to be possible with digital product creation post-pandemic.
Why the right 3D environment could be the key to unlocking the potential of end-to-end digital workflows, and to powering on-demand production.
Denim is a notoriously difficult material to do justice to in 3D, but it's also one of the most in-demand fabrics for digital prototyping and sampling. The right workflow could be the key.
The footwear industry has been at the forefront of 3D, but it still faces a difficult question: whether to design and engineer in 3D and visualise after, or to take the opposite approach.
How will the industry react to disrupted supply chains and accelerated consumer demands for sustainability and customization? Opportunity for change, or back to business as usual?
The pandemic has intensified underlying problems with fashion supply chains. To cope with volatility and manage the unexpected, retailers and manufacturers now have the unavoidable task of evolving their manufacturing models through a hybrid of AI and IoT.
As fashion moves further into digital product creation, digital materials are increasingly in the spotlight. But creating them has been a more complex, time-consuming process than most designers can afford. Machine learning could be about to change all that.
With the initial rush to 3D over, is digital product creation running the risk of overlooking the people who actually create products? Or does a true, end-to-end, 3D ecosystem have the potential to bridge the longstanding brand-supplier divide?