Fashion has made big strides with 3D, but streamlining the process of creating physical products is a different prospect from selling digital ones. What might a seamless digital fashion workflow look like?
In an uncertain world, the importance of every in-person shopper interaction is at an all-time high. To stand out, physical retail experiences must be memorable and bespoke. Can commoditised technology keep up?
Body scanning with consumer-facing software is commonplace, but several post-pandemic trends are set to seriously test the accuracy of the data the accepted methods of body data capture generate.
While digital product creation promises rapid turnarounds, and revolutionary ways to shorten product lifecycles, significant bottlenecks exist in the material digitisation process. Machine learning could offer new ways to automate and accelerate the creation of digital materials at scale.
Like any new technology, digital product creation steps into existing creative tensions it can ease, but can potentially introduce its own.
COVID turned digital materials & 3D assets into survival tools, but the Boston footwear giant could be a guiding light towards what's going to be possible with digital product creation post-pandemic.
Why the right 3D environment could be the key to unlocking the potential of end-to-end digital workflows, and to powering on-demand production.
Denim is a notoriously difficult material to do justice to in 3D, but it's also one of the most in-demand fabrics for digital prototyping and sampling. The right workflow could be the key.
The footwear industry has been at the forefront of 3D, but it still faces a difficult question: whether to design and engineer in 3D and visualise after, or to take the opposite approach.
How will the industry react to disrupted supply chains and accelerated consumer demands for sustainability and customization? Opportunity for change, or back to business as usual?