Everledger recently made headlines by backing Alexander McQueen's MCQ label with blockchain-based proof of provenance & authenticity. We talk to Leanne Kemp about where blockchain for fashion goes from here.
Blockchain could be about to change from a speculative bet to being the foundation on which the digital future of fashion is built. And the time to stake your claim could be now.
Obtaining genuine transparency from the multi-tiered material supply chain is a complex problem. This interview highlights how blockchain principles - and the technology itself - could provide a way for brands and retailers to back up provenance with proof.
Like a lot of fashion's problems, material waste has stayed buried for too long. Now blockchain is resurrecting an age-old model to try and solve it in a brand new way.
Fringe technology, flash in the pan, or the future of fashion? Blockchain has a lot of questions to answer. The first of them? Just what is it, exactly? And why should brands and retailers be paying attention? Let's start with the basics.
Untapped potential, or empty buzzword? Blockchain for fashion promises to change the way we think about provenance, authenticity, and our supply chains.
Why has fashion made so little progress towards supply chain transparency - despite having the tools to do better? IoT and Blockchain could change things.