COVID turned digital materials & 3D assets into survival tools, but the Boston footwear giant could be a guiding light towards what's going to be possible with digital product creation post-pandemic.
The vision for true personalisation often clashes with the question of how one-off production can scale. But that burden could be eased by answering an earlier question: can the individualisation of patterns be automated?
The footwear industry has been at the forefront of 3D, but it still faces a difficult question: whether to design and engineer in 3D and visualise after, or to take the opposite approach.
Replacing traditional dyeing methods with new digital solutions has the potential to transform an overlooked area of production. But how far can digital dyeing go, and what does a future ecosystem built around it look like?
Late last year, Kalypso, The Interline, and a panel of industry insiders and experts convened to discuss the findings of the landmark 3D and digital product creation maturity survey. That live event was quickly booked up, but is now being made available as a full replay, to benchmark digital product creation for 2021.
The assumption is that COVID has kick-started a surge in uptake of 3D and digital product creation technologies. How far does reality reflect that assumption? And how much further does fashion intend to take 3D in the near future?
As adoption of 3D design, development, simulation and visualisation tools increases, what role does 2D patternmaking still have to play? Can it be sidestepped entirely? And what might that mean for the future of digital design?
With 3D firmly established as one of the keys to fashion's digital transformation, a lot is riding on the shoulders of technology vendors. We talked to Optitex CEO Amir Lehr about what it means to be up to the challenge, and how much farther he believes digital product creation can go.
The gap between the digital skills the fashion industry wants to hire and what's actually being taught to students is widening. But where does the responsibility of hiring, training, and educating the next generation fall?
It's clear the pandemic has pulled digitisation forward for everyone. But are the primary forces driving digital design coming from inside or out?