Building on DPC strategies, 3D assets can have much longer lives in augmented and virtual reality, as well as being potentially created for digital-only sale, allowing designers to cut free and create for social media and gaming audiences.
We talk to New Balance's VP of Design, and Kalypso's Digital Product Creation & Transformation Lead, about the evolution of digital assets and workflows - from virtual samples to the metaverse - and whether DPC can serve as a model for other technology-driven change.
In the pursuit of precise fit and personalisation, fashion is leaping from traditional product photography straight to 3D avatars and consumer body data capture. But are brands missing out on the chance to get the best of both worlds?
Where sneakers lead, fashion follows. As fashion begins to make sense of virtual garments, digital ownership, and NFTs, the sneaker industry's blend of collectibility, culture, and creativity could set the template for what's to come...
Modern Mirror announces the debut of its first NFT project called “Limitless – Fallen Angel” with a focus on inclusivity, diversity and sustainability in collaboration with Sam Goodyear and Viktoria Modesta.
Fashion has made big strides with 3D, but streamlining the process of creating physical products is a different prospect from selling digital ones. What might a seamless digital fashion workflow look like?