Creating Digital Materials With Designers In Mind
Digital materials are essential to digital product creation, which means it's vital they're built with creative designers in mind. But what does that actually mean?
Are Digital Materials Headed For Their Own Streaming Wars?
As the popularity of digital materials explodes, competing commercial interests could get in the way of realising their true benefits. This article considers a different, more democratic approach to digitisation.
Why Digital Materials Matter – And What’s Standing In Their Way
Building a digital product creation workflow relies on digital materials that behave identically to their physical counterparts. The technologies are in place to make this happen, but as an industry we still need to slot the pieces together.
Reborn Digital: Could Cotton Carve A Path For A New Generation Of Materials?
As the material most synonymous with fashion's history, cotton's future could herald a fundamental shift in the industry’s approach to digital materials.
Going 3D, Part 2: Draping Fabric Digitally
As fashion rushes headlong to embrace 3D, it is vital that virtual materials can be judged based on their look, "feel", and performance.
Digitization: How 3D supports the fabric creation and selling process.
In the current crisis, material digitisation is more important than ever. This article examines how - and why - digital fabrics are created.
Digital Material Platforms: Our Editorial Focus for August 2020
One of the last, most stubborn analogue links in the fashion value chain is material sourcing. Until relatively…
Can Digital Materials Mitigate The Impact Of The Coronavirus?
The Coronavirus outbreak is damaging industries; fashion isn’t immune. Can digital materials mitigate the impact of the Coronavirus on our fragile supply chains?