2020 has demonstrated that fashion retail cannot build its forecasting models on historical data alone, and unpredictability is set to become the new normal. Digitisation can help, but how?
Conversational commerce and automated chatbots could translate into better experiences for shoppers, and foster stronger loyalty - if they are executed right.
This year has been transformative for a lot of the fashion retail sector, but luxury has been both more exposed and better able to respond than other market segments. We spent some time with Ashley McDonnell to unpick why and how.
The last twelve months have changed the channel mix for retail - perhaps forever. As we enter a holiday season unlike any other, we kick off our coverage of how to get eCommerce right, and why doing so simply isn't optional.
From machine learning models for smart product recommendations and behavioural analysis, to real-time sales insights and conversion optimisation, a lot is happening behind the scenes in eCommerce.