The digital life of fashion products currently ends at the point of sale. Connected products offer a way to capture the ongoing customer journey - and to captivate new audiences in completely new ways.
In the pursuit of precise fit and personalisation, fashion is leaping from traditional product photography straight to 3D avatars and consumer body data capture. But are brands missing out on the chance to get the best of both worlds?
Fintech solutions can be easily categorised as either enabling easy consumption or challenging negative behaviours. But the truth is not so black and white.
Uncertainty is everywhere as retail reopens post-pandemic, and everything is open to re-evaluation. This workshop replay captures the retail recovery at a critical juncture.
When retail returns to full capacity, it will be operating in a changed world. What shoppers want from physical stores and online channels has evolved rapidly, and Rebecca Morter believes retailers need to catch up - and quickly.
With digital product creation now firmly established as a key strategy for many brands, the question is turning to what additional value can be unlocked from 3D assets beyond prototyping and sampling - and what pieces need to be put in place to enable that value to be realised.
In fashion's headlong rush forwards, the industry is failing to pay attention to its archival assets, and traditional 3D scanning won't solve the problem. But a different approach to creating digital twins could.
Conversational commerce and automated chatbots could translate into better experiences for shoppers, and foster stronger loyalty - if they are executed right.
Learn about where to build and where to buy 3D solutions for your business & ensure that merchandising, ecommerce, and sales teams are integrated throughout the process.
The pandemic has pushed commercial photoshoots off the agenda, but the eCommerce explosion is demanding more product images than ever. Discover how virtual photography could solve that immediate challenge and transform the way fashion thinks about visual assets in the longer term.
The last twelve months have changed the channel mix for retail - perhaps forever. As we enter a holiday season unlike any other, we kick off our coverage of how to get eCommerce right, and why doing so simply isn't optional.
We speak to Joe McDonnell, Head of Insight at WGSN, to try and get a finger on the pulse of a world where predicting tomorrow is harder than it's ever been.
The Interline talks to Kayla Marci, Market Analyst at EDITED, about how far data can offer certainty at fashion retail's most uncertain time.
Taking place in The Interline’s home city, the Digital City Expo – part of a multi-day Digital City…