Consumer sentiment is one of the driving forces behind the demand for more sustainable fashion. But comparing brands like-for-like required a different approach to data gathering and discovery.
Fashion’s reliance on synthetic materials is undermining its push for sustainability. This exclusive op-ed examines the issue, and explains why the time has come to recognise the right bio-based fibres as viable alternatives, not just experiments.
Disconnected systems, a lack of detail and a willingness to let manufacturing happen out of sight are undermining progress towards improvements in the apparel sector. Better data management is key to changing this.
Every product has a digital thread. Pull on it, and public sustainability commitments start to unravel. But there are tools that can turn supply chain risks into sustainable opportunities.
Why one of the standard-bearers for sustainable fashion believes in starting small.
The meaning of sustainability is well-defined. The best way to respond to it is less clear. But evaluating the bigger picture is essential for ongoing action.
How technologies like 3D could usher in a new era of creativity and conscientious creation, preparing fashion for the next normal.
The COVID-19 pandemic has turned over a rock and shown us that technology should be used to support a more equitable model for fashion - not as a crutch to bring the old ways back to life unaltered.
Disposable fashion has a huge environmental and human cost. Now brands are trying to put it right, are they trying hard enough, or is "greenwashing" a fair accusation?
Sustainability is no longer a marketing inititative - it's essential. The new era of sustainable fashion is radical, honest, and fuelled by technology.