Near the end of last year, The Interline spoke at and attended Gerber Technology's marquee event, ideation, which had been reimagined digitally. With the year behind us, we reflect on what ideation 2020 had to say, and what it meant for online industry events in general.
Fashion wants to move closer to the consumer, and artificial intelligence offers an objective way to to bridge that gap. But can brands make use of it without compromising what makes them unique?
As fashion enters a new era of constant uncertainty, smart forecasting and demand planning is a step in the right direction. But it needs to lead to a new model of production, too.