April 21st, 2026 | Current market conditions have introduced increasing complexity for textile and footwear brands around the world. A rapidly evolving greentech landscape, combined with accelerating regulatory demands, has created a fragmented ecosystem of overlapping solutions, making it difficult for brands to navigate with confidence. Addressing this challenge, the two specialist solution providers, Trimco Group and Retraced, are combining their expertise to deliver a connected transparency solution, starting from upstream supply chain mapping to on-product communication.
Specialist Forces Coming Together
By aligning Trimco Group’s expertise in labeling, packaging, RFID and variable data solutions with Retraced’s advanced supply chain intelligence platform, brands gain a fully integrated approach to product and supplier data management.
Trimco Group is, first and foremost, a global label and RFID solution provider. The company expanded into traceability and transparency as a value-added digital extension of its core labeling business. By building structured data around the care and content label, Trimco Group occupies a unique position in the product lifecycle.
When regulations require product and packaging traceability, few stakeholders are better positioned than the original holder of the physical product data.
Retraced, on the other hand, is a SaaS provider focused on upstream supply chain traceability. The platform enables brands to map suppliers, manage sourcing data, validate claims, and collaborate across their supplier network in one connected system. The platform makes verified supply chain and product data accessible via QR codes.
Bridging digital and physical
At the core of the partnership is a simple but powerful concept: connecting verified upstream data directly to the physical product through smart labelling.
When a consumer, retailer, or regulator scans a QR code produced by Trimco Group, they access structured, credible information — either through Trimco Group’s Digital Manager with ProductDNA® or through the Retraced interface, depending on the brand’s chosen setup.
The result is a complete transparency package that supports compliance readiness, strengthens trust, and prepares brands for evolving regulatory frameworks, including the Ecodesign for Sustainable Products Regulation (ESPR).
“Transparency only creates value when it is accessible, structured, and connected to the physical product. By integrating our ProductDNA® platform and labelling expertise with Retraced’s upstream traceability technology, we are making it significantly easier for brands to turn complex supply chain data into clear, credible product information,” says Camilla Mjelde, Sustainability and Compliance Director at Trimco Group.
Meeting market demand through collaboration
The collaboration reflects a broader market reality: traceability and transparency are a team effort. With increasing regulatory alignment across Europe and beyond, data owners, software providers, and product manufacturers must work together.
“Supply chain data on its own doesn’t create value if it stays in disconnected systems. Brands need to bring that information to the product level in a way that is usable for compliance and communication. By partnering with Trimco Group, we are closing that gap — linking upstream data with on-product solutions in a way that is practical and scalable,” says Roman Houlbreque, Director of Policy Compliance & Patnerships at Retraced.
A coherent solution in a complex market
Many global brands already work with both companies independently. By combining their specialist solutions, the two companies enable brands to consolidate systems, reduce operational complexity, improve data accuracy and future-proof traceability strategies.
“At Trimco Group, we believe that transparency is not achieved in isolation, and it can be built successfully through collaboration,” concludes Camilla Mjelde.
About Retraced
Retraced transforms supply chain transparency into a strategic advantage for fashion and textile companies. Our AI-first platform acts as a collaborative data infrastructure for sourcing, supplier relationship management, compliance and sustainability. It combines multi-tier supply chain mapping, risk management, CAPA management, and supplier collaboration tools in one system, with Digital Product Passports to connect consumers, too. Real-time insights help brands navigate trade volatility, meet compliance expectations, and build resilient, sustainable supply chains. Trusted by over 150 brands and 25,000 suppliers worldwide, including SKIMS, Samsøe Samsøe, Calzedonia, and Marc O’Polo. Learn more at www.retraced.com.
About Trimco Group
With over 45 years of industry experience, Trimco Group is a premier label and packaging supplier for the textile and footwear sectors, and a global leader in supply chain traceability, data management, and RFID solutions. The company specializes in brand identity solutions through valuable data insights, production innovation, and in-house design capabilities, offering a diverse range of product solutions, including trims, packaging, paper hangers, compliant care and content labels as well as accurate variable data and RFID tagging. Trusted by retailers and brands globally for close partnerships and support on complex projects, Trimco Group can provide tailored advice and practical assistance on sustainability and compliance. With a global production footprint and dedicated local teams, Trimco Group delivers efficient, scalable solutions to more than 1,200 brands and 30,600 manufacturers, with more than 2500 employees in 27 countries, helping to build transparent and responsible supply chains. Learn more at www.trimco-group.com.