The Aesthetics Of The Metaverse And Digital Fashion
What should an open-access fashion show look like in an industry where physical and digital are blurring? And is the vast possibility space presented by emerging technologies actually equating to artistic value and worthwhile user experiences?
A Talent Exodus And The Limits Of AI: This Week in Fashion Technology
The push and pull of supply chain talent, and its impact on technology adoption. And why a simple TikTok trend is testing the limits of AI creativity in fashion.
Real Footprints, Virtual Friends, And Front-Runners in Enforcement: This Week In Fashion Technology
Cross-channel retail and personalisation possibilities, how technology is reshaping our wardrobes, the impact of calculating fashion consumers’ carbon footprint, France’s position at the forefront of fashion and technology regulation, and more.
Embracing the Power of 3D Fashion: A Journey of Emotion and Innovation
From objective realism to new methods of designing in an inclusive, intuitive, emotional way, fashion has a lot to learn from architecture’s journey from flat sketching to 3D CAD.
MVFW 2023: Managing The Fallout
The dust has now settled after Metaverse Fashion Week ‘23. But the fallout could now be infringing on the very idea of real-time and digital fashion. What, exactly, went wrong? And where can a deeply conflicted idea go from here?
Chaos To Control: Strategies For Success In An Evolving Fashion Landscape
From the interrelationship of speed and resilience, to the risks of AI, we pick the top three cross-industry trends from McKinsey’s State of Organizations 2023 report and consider how they might manifest in fashion’s near-term future.
Brand Engagement: Why Demand For Personal Connection Is Rising
Discover how personalisation can benefit fashion brands and how technology and authenticity can help build lasting relationships with customers.
Environment, Ethics, And A Cold Evaluation Of Human Endeavour: This Week In Fashion Technology
Sustainability is the watchword for marketing this week, but despite two milestone dates aligning, fashion still has a deeply troubled relationship with not just the environment, but the human beings who bring its products to market. What’s going to happen when AI forces the industry to confront that relationship much closer to home?
Can Microfactories Revolutionise Fashion Manufacturing?
Small-scale, high-tech production facilities are already offering a more proximate alternative to offshore manufacturing. But will the microfactories that make up this growing network be able to scale and sustain while the rest of the fashion industry catches up?
Linking The Fashion Value Chain: The Interline Renews Partnership With SOURCING at MAGIC
Informa Markets Fashion and The Interline partner again to bring fashion technology to life at SOURCING at MAGIC and in a new content series, showcasing technology’s potential to unite stakeholders across the fashion value chain.
Making Tough Choices In Capricious Times: This Week In Fashion Technology
Pulled between growth and profit, and occasionally made into a political football to be kicked across continents, fashion continues to be asked to make hard choices in an unpredictable climate. How might technology help?
Defining SROI: Examples, Part 2
Identifying practical examples of sustainability improvement initiatives in fashion, and spotlighting the power of process breakdown and primary data.
Introducing The Tech Hub: Find Your Fashion Technology Fit
Fashion technology solutions are more diverse, more capable, and more accessible than ever. But when there’s something for everyone, how do you find the right fit for you?
The Metaverse Is On The Move. Should Brands Still Follow?
With no fixed definition, and goalposts that are forever shifting, the metaverse is a moving target. But is it one worth fashion trying to hit?
Harmonising The Human And The High-Tech: This Week In Fashion Technology
With brands on the hunt for new ways to engage and delight consumers, two different approaches to product exploration and discovery present the possible faces of the future of fashion retail.
The Real-Time Revolution
From virtual try-on to fully immersive experiences, fashion is fast moving beyond static renders. What does the future of real-time rendering have in store?
Why Professional Development And Technology Are Becoming Inseparable In Fashion
For fashion to face new challenges and seize new possibilities, the industry needs the right professionals, with the right digital and traditional skills. Growing those skills is now a top priority.
Shifting The Burden Of Sustainability: This Week In Fashion Technology
Consumer appetite for sustainable fashion is growing, but it’s not growing quickly enough. Brands and retailers, already wrestling to unpick their supply chains, could now be asked to pick up the yoke of pre-consumer interventions at both the practical and behavioural levels.
Defining The ‘How’ And The ‘What’ Of SROI – Part 1
To begin to manage, and then mitigate, its impact on people and planet, fashion must first put in the work to understand and quantify the resources used in product creation.
Digital Opens Doors
How digital tools opened up new creative horizons and laid down a career path for a designer who found a way into fashion through 3D.
AI’s Constant Acceleration: This Week In Fashion Technology
From generated models to generated clothing collections, the pace of AI development has fashion, technology figures, and lawmakers on their collective toes, as the world wrestles with the question of what unchained AI might mean, and where the boundaries should lie.
Does Digital Truly Equal Sustainable?
Working in 3D can shorten the development cycle of products dramatically. And digital-only fashion could sidestep the industry’s legacy of overproduction. But does digital working automatically equate to sustainable working? And is digital-only fashion creating a false perception of what comprehensive DPC should really mean?
SXSW 2023 Sessions Debate Whether Fashion Is Pulling Back From The Metaverse And What Comes Next
As uncertainty around the impact of the metaverse and Web3 grew, this spring’s SXSW became a nexus for a debate about where digital fashion stands, and where it should be headed. The Interline puts a finger on the pulse.
Fashion’s Outsize Contribution To Climate Change, And The New Retail Experience: This Week In Fashion Technology
With a newly-released report underlining the scale, speed, and severity of climate change, fashion will yet again be called on to account for its significant environmental footprint. And as the industry begins to reckon with the idea of making less product, technology could become fundamental to delivering a new retail experience.
To Succeed In DPC, Ditch The Business Case And Make The Personal Case
Digital product creation means new opportunities, new efficiencies, and heightened profitability and creativity. But could the major benefits be to the everyday lives of the people using it?
It’s Time To Talk About Fashion’s Digital Talent Gap
With fashion targeting universal DPC adoption, hybrid talent is in high demand and short supply. From educators to brands, the new, shared mandate is to grow the digital skills that will support fashion’s future.
The Interline Podcast: Sneakers, Sustainability & The Secondary Market
The Interline talks to the CEO of The Edit LDN about why technology is underpinning the secondary market for high end streetwear and sneakers – and why circular resale platforms could be a proving ground for fashion’s wider digital transformation.
Web3’s Smoke and Mirrors, Scrutiny in Funding’s Future, and AI’s Advancements: This Week In Fashion Technology
Will Web3 find itself trapped in a chasm between committed advocates and a largely disinterested mass market? Does the collapse of SVB herald a harder time for startups raising funding? And why does GPT-4 matter so much for enterprise users?
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From initial concept to the cutting edge of consumer obsession, The Interline is a fashion technology magazine for industry professionals – covering the full spectrum of fashion technology. Click below to jump to the topic that matters to you, whether it’s AI, digital fashion, or sustainability.
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About The Interline
Launched in 2020, The Interline has quickly become the leading fashion technology magazine and social community for industry professionals. Across our body of editorial features, collaborative stories, fashion technology news, industry-defining reports, our fashion technology podcast, and our partnership with leading fashion industry events, we work to further the cause of technology adoption in fashion.