Luxury Looks To Upstream Technology
After investing in downstream customer excellence, luxury now realises just how much more digitalisation remains when its leading brands look upstream.
Can Digital Materials Mitigate The Impact Of The Coronavirus?
The Coronavirus outbreak is damaging industries; fashion isn’t immune. Can digital materials mitigate the impact of the Coronavirus on our fragile supply chains?
Retail Avatars: On The Face Of IT. Part One.
A digital avatar can currently tell you what a piece of clothing looks like on something your shape, but not on something that actually looks like you. What next?
Case Study: Creating A Personalised Journey – Pre And Post-Sale
Luxury fashion lives on personal service, but what does it take to deliver a personalised fashion journey – pre and post-sale? A case study of Wreckreation.
Cars To Consumer Technology – Everything Goes Luxe
Luxury fashion has set the standard for offering the best. Now consumer technology is borrowing its playbook. Welcome to the age of luxury technology.
Luxury’s Next Evolutionary Step Will Come From Technology
Luxury has already gone digital. Now AI offers the opportunity to work smarter, and to secure luxury brands’ future as the brightest lights in fashion.
Greenwashing: Unfair Criticism or a Cause Worth Fighting For?
Disposable fashion has a huge environmental and human cost. Now brands are trying to put it right, are they trying hard enough, or is “greenwashing” a fair accusation?
Technical Innovation In Sportswear: The Controversy
Nike claims that the Vaporfly shoe allows runners to improve their times by up to 4% . Governing bodies are unhappy. Is technical innovation outpacing regulation?
The Full Fashion-Tech Spectrum
Throughout 2020 and into 2021, we will be covering the following hot fashion technology topics:
