ideation 2020 – The Interline report
Near the end of last year, The Interline spoke at and attended Gerber Technology’s marquee event, ideation, which had been reimagined digitally. With the year behind us, we reflect on what ideation 2020 had to say, and what it meant for online industry events in general.
Can Fashion Tame Data, Rather Than Being Ruled By It?
Fashion wants to move closer to the consumer, and artificial intelligence offers an objective way to to bridge that gap. But can brands make use of it without compromising what makes them unique?
Redesigning The Value Chain: Why Smart Forecasting Is Only Part Of Fashion’s Future
As fashion enters a new era of constant uncertainty, smart forecasting and demand planning is a step in the right direction. But it needs to lead to a new model of production, too.
Opening The Doors To Your Digital Library
In fashion’s headlong rush forwards, the industry is failing to pay attention to its archival assets, and traditional 3D scanning won’t solve the problem. But a different approach to creating digital twins could.
Why Past Data Alone Won’t Predict Retail’s Future
2020 has demonstrated that fashion retail cannot build its forecasting models on historical data alone, and unpredictability is set to become the new normal. Digitisation can help, but how?
How To Turn Conversational Commerce Into A Compelling New Sales Channel
Conversational commerce and automated chatbots could translate into better experiences for shoppers, and foster stronger loyalty – if they are executed right.
Interline Identities: Ashley McDonnell, Global Luxury Account Manager, Google
This year has been transformative for a lot of the fashion retail sector, but luxury has been both more exposed and better able to respond than other market segments. We spent some time with Ashley McDonnell to unpick why and how.
3D at Scale: Achieving Consistency, Quality, and Agility in Digital Product Creation
Learn about where to build and where to buy 3D solutions for your business & ensure that merchandising, ecommerce, and sales teams are integrated throughout the process.
Virtual Photography: Bringing eCommerce To Life
The pandemic has pushed commercial photoshoots off the agenda, but the eCommerce explosion is demanding more product images than ever. Discover how virtual photography could solve that immediate challenge and transform the way fashion thinks about visual assets in the longer term.
Why eCommerce Excellence Is Essential
The last twelve months have changed the channel mix for retail – perhaps forever. As we enter a holiday season unlike any other, we kick off our coverage of how to get eCommerce right, and why doing so simply isn’t optional.
Interline Identities: Leanne Kemp, Founder & CEO, Everledger
Everledger recently made headlines by backing Alexander McQueen’s MCQ label with blockchain-based proof of provenance & authenticity. We talk to Leanne Kemp about where blockchain for fashion goes from here.
Staking Your Claim In The New Digital Economy
Blockchain could be about to change from a speculative bet to being the foundation on which the digital future of fashion is built. And the time to stake your claim could be now.
Interline Identities: Amit Gautam, CEO & Founder, TextileGenesis
Obtaining genuine transparency from the multi-tiered material supply chain is a complex problem. This interview highlights how blockchain principles – and the technology itself – could provide a way for brands and retailers to back up provenance with proof.
Interline Identities: Stephanie Benedetto, Co-Founder, Queen Of Raw
Like a lot of fashion’s problems, material waste has stayed buried for too long. Now blockchain is resurrecting an age-old model to try and solve it in a brand new way.
Understanding Blockchain – From Beginner To Big Business
Fringe technology, flash in the pan, or the future of fashion? Blockchain has a lot of questions to answer. The first of them? Just what is it, exactly? And why should brands and retailers be paying attention? Let’s start with the basics.
How Flexible Digital Design & Development Can Help You Cope With Disruption
In the last quarter of 2020, remote working is now firmly entrenched. But creative tools and static processes could be making it more restrictive than it needs to be.
The Full Fashion-Tech Spectrum
Throughout 2020 and into 2021, we will be covering the following hot fashion technology topics:
