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Case Studies

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Exclusive case studies of brands that have made effective use of different technologies in their digital transformations.

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  • 11 minute read
DDigital Product Creation

How Digital Product Creation Helped New Balance Prepare For The Pandemic, And Pull Ahead Afterwards

  • byThe Interline X Swatchbook
  • June 23, 2021
  • 6.3K views
COVID turned digital materials & 3D assets into survival tools, but the Boston footwear giant could be a guiding light towards what's going to be possible with digital product creation post-pandemic.
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    • January 20, 2023
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@the.interline
The bar for experiential online shopping is high, creating an urgent need for retailers & brands to centralise, manage, & deliver the digital assets that will power the future of consumer interaction. 2 0
Overproduction of physical goods is one of the key contributors to fashion's slow progress towards sustainability goals. 7 0
As both a solution to fashion's short-term challenges, & an unlock for its future, digital assets are a top priority. 5 0
What does mobile shopping's market share mean for fashion's coping mechanism of markdowns? Where is the Metabirkin legal shakedown headed? And why are tech giants pulling back from the Metaverse in favour of AI? [link in bio]. 7 0
In record time, a tranche of technology has matured enough to challenge the core principles of copyright & the essence of human creativity at the same time. 7 1
As technology becomes a bigger fixture at institutional industry events, fashion is finding new sources of support in adjusting to the demands of digital transformation. 9 0
Surrounded by historic challenges & all-new digital opportunities, the fashion industry must lay the right foundations for the future by understanding & intelligently implementing technology. 10 0
In the quest for futureproof material digitisation, fidelity & flexibility of digital fabrics are set to become top priorities. We talk to Yazan Malkosh, Founder & CEO of @swatchbook.us about how they believe high-quality material digitisation can happen on the supplier's doorstep - [link in bio]. 12 1
In a difficult climate, the commercial pendulum swings towards cost-cutting & automation. But as robotics scale up behind the scenes, fashion's accountability around human rights is not going anywhere - [link in bio]. 10 0
The near-term future of fashion is going to demand a lot from digital materials. We speak to David Monaghan, CEO of Bandicoot Imaging about what it means to democratise the creation of future-proof digital fabrics - [link in bio]. 5 0
Digitising fabric catalogues & transforming supplier-brand sourcing relationships is a huge-scale task combining software & hardware. We talk to a leader in both areas, Renate Eder, Chief Commercial Officer at @vizoogmbh, about what it means to steer fashion through uncharted waters - [link in bio]. 9 0
With risk & uncertainty persisting far beyond the pandemic, fashion’s traditional supply chain structures are proving ill-suited to overcoming disruption. The solution lies in replacing as many analogue links as possible to create a new, all-digital value chain - [link in bio]. 8 0
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