Analysing huge corpuses of retail data. Assisting designers with creation and iteration. Transforming the way consumers interact with brands. Supplementing, assisting, and automating. AI is already everywhere in the background of fashion, and the near future will bring it further forward.
Fashion's combined reliance on chasing trends and over-producing makes it difficult - if not impossible - to meet its responsibility to the environment. Can AI offer a way for brands to stay on the cutting edge without compromising their values?