Artificial Intelligence

While generative AI has opened immeasurable opportunities for brands to create and connect with consumers, there are legal implications and risks to consider with regards to copyright and data privacy, when determining whether and how to utilise AI tools.

Instead of waiting for technology vendors to introduce generative capabilities, it will be vital for designers and developers to deepen their skills, expand their toolsets, and prepare for a near-term future where their creative and commercial talents are supported by AI.

Artificial intelligence has the ability to completely transform digital marketing - as long as it’s incorporated into digital strategies thoughtfully and ethically, with humanity in mind.

Uncertainty and hesitation are currently influencing how fashion organisations go to market, with a lot of planning being based on intuition rather than insight. Discover how data science and AI can help orient your brand and power smart decision-making in a historically difficult climate.