Analysing huge corpuses of retail data. Assisting designers with creation and iteration. Transforming the way consumers interact with brands. Supplementing, assisting, and automating. AI is already everywhere in the background of fashion, and the near future will bring it further forward.
Fashion's combined reliance on chasing trends and over-producing makes it difficult - if not impossible - to meet its responsibility to the environment. Can AI offer a way for brands to stay on the cutting edge without compromising their values?
Dakota Murphey explores some possible trends in fashion technology for this year. Dakota has more than a decade of experience in business growth, working independently as a business consultant for a number of years.
Aaron Chi, Digital Marketing Manager for Chain of Demand, explores the current landscape of AI for fashion, and the benefits we’re already realising. Chain of Demand has built an AI-driven solution that helps fashion retailers track and predict sales demand more quickly and accurately than ever before, thereby reducing markdowns and improving cash flow.