The AI Survey 2026 – Share Your Perspective
An anonymous opportunity to help document the real use cases, end user and executive sentiments, and industry outlook for AI in fashion and beauty.
Intangible Versus Tangible Technology
With analysts still gesturing at AI’s possible topline impact, and knowledge workers approaching outright rebellion, fashion is still making bets on technology you can touch.
The Commodity Problem In Fashion Technology
The upshot of quickfire technology maturity is a builder-state where anyone can make anything. In the short term, that means everyone is creating the same thing, so a messy shakeout is coming for fashion tech.
Podcast: How Fashion And Beauty Show Up In AI Search
From raw query visibility to market sentiment and authority, AI models search for, rank, and surface brands in a way that’s orthogonal to traditional SEO. What does fashion need to understand about when, why, and how LLMs go to the web, and how to influence what they bring back with them?
Virtual Try-On Hasn’t Met The Bar For Consumer Adoption. Can AI Push It Over?
A new wave of AI-powered virtual try-on is reframing the technology around accuracy, scalability, and real shopping behaviour—but proving its value to consumers remains the real test.
Beyond AI Fatigue: Why AI Imagery & Video Is Essential to Creative Workflows
An opinion piece making the case that image and video generation have become so ubiquitous that they are now essential to keeping creative workflows competitive.
Podcast: A Case Study In Deeply-Considered AI Development At Brunello Cucinelli
Almost as famous for its humanist philosophy as its luxury products, Brunello Cucinelli has also emerged as a lighthouse for AI - not by rushing recklessly forwards, but by undertaking in-house platform work that venerates the human touch at the same time as building composable experiences in real-time.
An AI World Record, And War Hits Fashion’s Physical Inputs And Digital Infrastructure
Going behind the scenes at a major studio reveals just how far AI has now reached into fashion’s visual workflows. And a different kind of digital impact - one driven by real conflict - could be about to join challenges in securing essential fibre inputs at a time of global instability.
We’re WAY Past The Watershed Moment For AI-Generated Visual Content
A lot of fuss is being made over Gucci’s use of low-effort AI visuals to promote a showing at Milan Fashion Week, but generated and programmatic visual content is now so pervasive that focusing on a single act of wry provocation misses a much more important milestone.
What Peak Shopping Seasons Teach Us About The Importance Of A Year-Round Transformation Strategy
In the moment, seasonal retail events visibly stress-test frontend technology and fulfilment infrastructure. But predictable peaks in output also spotlight just how much of fashion’s deeper outcomes is determined by the successful digital transformation and tight integration of the rest of the product and brand journey.
The Trigger For Measuring AI’s Impact On Productivity In Fashion Could Be A Pricing Model Shift
After years of nebulous promises around efficiency and productivity, AI ROI analysis could be about to catalyse a change in software licensing and pricing. And marketplace consolidation in second-hand goods transfers more control, through gross merchandise volume, of brand stories to big tech actors.
A Silly Week Of Tech Hype Is Hiding Long-Tail Challenges Upstream
Data centres in space, chatbots gone wild on dedicated AI-only forums, and new model demos stuffed with painfully familiar spreadsheets all provide comic relief, but behind the scenes there’s nothing funny about the scale of fashion’s systemic supply chain failures.
Practical & Producible – The Role Of Suppliers In Industrialising DPC & AI
With more digital talent and strategic vision residing upstream than ever, suppliers are in the unique position of being able to understand what brands are actually trying to accomplish with digital product creation - and to filter the viable and value-creating applications from the rest.
Podcast: The AI Logic And The Business Model Behind Virtual Fit
A strategic discussion about applying AI to one of fashion’s longest-standing technical challenges - and about testing the results through a business model that hits a lot of disruptive beats all at once.