Digital fashion and NFTs have been grabbing headlines, but fashion's involvement in interactive experiences - in video gaming and beyond - goes even deeper than the Metaverse. Community-integrated commerce, virtual brand experiences, and direct-to-avatar economy; we explore fashion's interactive future.
In the pursuit of precise fit and personalisation, fashion is leaping from traditional product photography straight to 3D avatars and consumer body data capture. But are brands missing out on the chance to get the best of both worlds?
Can a 3D garment asset replace a tech pack? The answer cuts to the heart of the difference between a virtual sample and a true digital twin.
Where sneakers lead, fashion follows. As fashion begins to make sense of virtual garments, digital ownership, and NFTs, the sneaker industry's blend of collectibility, culture, and creativity could set the template for what's to come...
Against a backdrop of historic change, fashion should be pursuing a reset rather than a rebound. A new report makes the case for not just why, but how.
This has been the year of NFT fever. But what are NFTs, why is everyone rushing to cash in, and what do they mean for an industry that has remained resolutely physical for so long?
Fashion has made big strides with 3D, but streamlining the process of creating physical products is a different prospect from selling digital ones. What might a seamless digital fashion workflow look like?
In the wake of the pandemic, sustainability strategies are undergoing greater scrutiny, and industry-wide, people are coming a distant second to planet. Fashion needs to take measurable action on living wages - but how?
COVID turned digital materials & 3D assets into survival tools, but the Boston footwear giant could be a guiding light towards what's going to be possible with digital product creation post-pandemic.
How the principles of cloud architecture and digital asset management could provide a template for a more futureproof model of production and fulfilment.
Brands have long accepted serious limitations on visibility into procurement and production. The last year has made the strongest case to date for breaking down those barriers - to brands' and suppliers' mutual benefit.
As fashion moves further into digital product creation, digital materials are increasingly in the spotlight. But creating them has been a more complex, time-consuming process than most designers can afford. Machine learning could be about to change all that.
True material transparency has two prerequisites: visibility at the fibre level, and the right technology to carry that visibility from one end of the value chain to the other, with integrity. The pieces are falling into place for both.
The gap between the digital skills the fashion industry wants to hire and what's actually being taught to students is widening. But where does the responsibility of hiring, training, and educating the next generation fall?