A tiled view of pages taken from The Solution Spotlight 2026.
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The Solution Spotlight 2026 – Download Now

A new guide, examining where, and why, fashion is shopping for software and solutions, process by process - with profiles of key vendors in each area. Available today as a downloadable report, accompanied by new, live digital listings.
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Finding The Feeling In AI Campaigns

Zalando has pushed further than perhaps any other company in embedding generative AI into its content creation - from product page materials to full-blown creative campaigns - and in talking openly about it. But if cost-saving isn’t the primary objective, what is?
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Podcast: How Fashion And Beauty Show Up In AI Search

From raw query visibility to market sentiment and authority, AI models search for, rank, and surface brands in a way that’s orthogonal to traditional SEO. What does fashion need to understand about when, why, and how LLMs go to the web, and how to influence what they bring back with them?
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Podcast: Making Sense Of The AI Shopping Journey

Consumers are surrounded by chatboxes, all promising proactive, personalised advice on what to buy, and where. But it’s unclear how general purpose AI models really “shop,” how they gather data about products, and how much they really understand user intent. I talk to Maria Belousova, CTO at Daydream, about the technical and cultural components of teaching AI the vocabulary of fashion.
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The New Architecture of Beauty

The growing web of collaborations - from Nvidia with L’Oréal to Microsoft with Estée Lauder - reveals how tech now underpins the way beauty, plans, markets, and delivers.