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Beyond The Metaverse: Shopping In The Alternative Reality

Digital fashion and NFTs have been grabbing headlines, but fashion's involvement in interactive experiences - in video gaming and beyond - goes even deeper than the Metaverse. Community-integrated commerce, virtual brand experiences, and direct-to-avatar economy; we explore fashion's interactive future.
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Redefining Digital Try-On

In the pursuit of precise fit and personalisation, fashion is leaping from traditional product photography straight to 3D avatars and consumer body data capture. But are brands missing out on the chance to get the best of both worlds?
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Fashion Reset Report 2022

Against a backdrop of historic change, fashion should be pursuing a reset rather than a rebound. A new report makes the case for not just why, but how.