AI Video On The Shopfloor And In-Store, Defence Spending On Textiles, And Anti-Social Sentiment
This week on The Edit: five fresh headline stories from across fashion and technology receive the quickfire analysis treatment.
Spotlight On: Market, Trend, And Competitive Analysis
The art and the science of forecasting is being transformed by technology, at the same time as the nature of competition and trend, and the composition of the market, is changing. What's really going on?
Finding The Feeling In AI Campaigns
Zalando has pushed further than perhaps any other company in embedding generative AI into its content creation - from product page materials to full-blown creative campaigns - and in talking openly about it. But if cost-saving isn’t the primary objective, what is?
Fashion’s Next Frontier: Gen Z Craves ‘Real Life’ Engagement
Surrounded by synthetic content, key fashion demographics are putting a high premium on the real world. The data that tells brands how, and where, to meet them is becoming one of fashion’s hottest commodities.
Podcast: What’s Really Inside A Forecast?
When you're dealing with culture and change, the shifting sweet spot between analytical models and human judgment is determined as much by time as it is by technology. A conversation with the CEO of WGSN.
Fashion Growth Unlocked
How Retviews And Neteven Help Leading Fashion Brands Thrive In An Unpredictable Market.
What Peak Shopping Seasons Teach Us About The Importance Of A Year-Round Transformation Strategy
In the moment, seasonal retail events visibly stress-test frontend technology and fulfilment infrastructure. But predictable peaks in output also spotlight just how much of fashion’s deeper outcomes is determined by the successful digital transformation and tight integration of the rest of the product and brand journey.
Fashion’s Most Underrated Opportunity Isn’t Technology. It’s Process.
As leading brands formalise process excellence, the next competitive edge will come from redesigning how we work — with technology cast as an enabler.
Podcast: Debating Digital Change And AI Convergence In 2026
Our first show of the new year brings together two insiders’ perspectives on emerging technology, education, software uptake, and whether 2026 will be the year we see meaningful convergence of AI across it all.
Ten Themes That Will Define The Fashion And Beauty Technology Agenda In 2026
Predicting the evolving attitudes, strategic objectives, and trends that will influence how fashion, beauty, and technology all interact over the course of the coming year.
2025: The Fashion Technology Rearview
An annual tradition: our team recaps and comments on the stories that defined each month of this year in fashion technology.
Help Map the State of Product Testing in 2025/26
As we navigate a historically unpredictable holiday shopping season, there has never been a stronger mandate to build an advance understanding of how products will perform. Join a survey to share your perspective on the present and the future of product testing.
Podcast: Making Sense Of The AI Shopping Journey
Consumers are surrounded by chatboxes, all promising proactive, personalised advice on what to buy, and where. But it’s unclear how general purpose AI models really “shop,” how they gather data about products, and how much they really understand user intent. I talk to Maria Belousova, CTO at Daydream, about the technical and cultural components of teaching AI the vocabulary of fashion.
Black Friday 2025: Digital Dominates, And AI Takes Deeper Root
Early numbers point to a digital first weekend for the first big holiday spending event, along with the first signs of where AI is likely to actually fit into the discovery and purchasing journey.