The only question that matters. And why visibility and collective action are the only solutions.
From awe to immersion, the idea of a real-time fashion week is still far beyond the reality. But what would success in this space actually look like, and how would fashion measure it?
Colliding the concept of a fashion or beauty week with real-time environments and a panel of other technologies has delivered mixed results. But despite the high bar they need to clear to secure budget, brands keep coming back. Why?
What should an open-access fashion show look like in an industry where physical and digital are blurring? And is the vast possibility space presented by emerging technologies actually equating to artistic value and worthwhile user experiences?
The dust has now settled after Metaverse Fashion Week ‘23. But the fallout could now be infringing on the very idea of real-time and digital fashion. What, exactly, went wrong? And where can a deeply conflicted idea go from here?
With fashion targeting universal DPC adoption, hybrid talent is in high demand and short supply. From educators to brands, the new, shared mandate is to grow the digital skills that will support fashion's future.
Digital experiences offer an indirect way for brands to engage and educate consumers on sustainable shopping practices. But they could be pulling investment away from much-needed direct action.
As fashion enters the Metaverse, brand reputations are becoming increasingly aligned with their attitudes and actions around data privacy.
Same-day delivery and deferred payments have spurred on business models that rely on impulse and instant gratification. But their shelf life could be limited.
With every step towards end-to-end digitisation comes greater exposure to cybercrime. Is fashion taking the threat seriously enough?
The fashion industry is about to cross a new Rubicon of choice and convenience. But that opportunity is also dragging a complicated, damaging legacy with it.
Fashion has set a mandate for transparency. But where brands see hidden information waiting to be uncovered, suppliers might see open doors through which their intellectual property could escape. Is there a way forward that works for both parties?
With the existing structural problems in the supply chain infrastructure illuminated, we need to be asking, "How can we make blockchain work for us?"
With another historic tragedy underway, fashion will be looking to reduce risk and rearchitect its supply chains and operating models.