eCommerce Archives

4 minute read

Innovative Fashion Campaigns: Lessons Learned In Digital Marketing

byDakota Murphey
June 29, 2023
647 views

Fashion brands are using innovative digital marketing strategies to create immersive experiences that transcend channels. Are these strategies working to build connections, drive engagement, and improve conversions?

3 minute read

PPLM

Introducing The Tech Hub: Find Your Fashion Technology Fit

byThe Interline
April 18, 2023
1.0K views

Fashion technology solutions are more diverse, more capable, and more accessible than ever. But when there's something for everyone, how do you find the right fit for you?

7 minute read

FFashion Technology News

The Personal is Paramount: This Week In Fashion Technology

byThe Interline
February 17, 2023
547 views

The fashion industry appears to have a renewed focus on the bespoke: from e-commerce websites, to ownership of images, to hyper-personalisation fashion tech companies. What is it that makes the personal so powerful?

2 minute read

DDigital Product Creation

The DPC Report – Coming November 2022

byThe Interline
August 22, 2022
2.8K views

Digital product creation sits at the heart of every digital transformation strategy. This November, our free report will chart fashion's evolution from 3D to DPC, benchmark the industry, profile the technology vendors that matter, and come packed with exclusive editorial, opinion, and guidance.

7 minute read

FFashion Technology News

Fashion’s Pandemic-Era Ambitions Are Being Tempered

byThe Interline
July 29, 2022
1.1K views

Across eCommerce and the Metaverse, bold COVID-era visions are beginning to clash with the corporate and consumer squeeze.

10 minute read

EEvents

A Perfect Storm: Why Technology Now Touches Every Part Of Fashion

byThe Interline X SOURCING at MAGIC
July 7, 2022
3.6K views

To overcome uncertainty and capture new opportunities, nearly every role in fashion will be influenced by technology. We explore what this means for fashion professionals - in writing, and in person as part of a new live event partnership.

10 minute read

RRetail

Object-Oriented Retail: How Connected Products Are Building The Future

byThe Interline X Blue Bite
June 8, 2022
2.3K views

The digital life of fashion products currently ends at the point of sale. Connected products offer a way to capture the ongoing customer journey - and to captivate new audiences in completely new ways.

10 minute read

BBlockchain And Digital Fashion

Understanding The Craze That Is Cryptocurrency

byMuchaneta Kapfunde
May 31, 2022
3.4K views

With experts unable to confirm how long crypto's collapse might last, will this sudden change affect the appetite among influential brands to invest in crypto payments?

7 minute read

DDigital Product Creation

Redefining Digital Try-On

byThe Interline X Zyler
April 28, 2022
3.1K views

In the pursuit of precise fit and personalisation, fashion is leaping from traditional product photography straight to 3D avatars and consumer body data capture. But are brands missing out on the chance to get the best of both worlds?

10 minute read

eeCommerce

FinTech In Fashion Is Contentious. Can New Solutions Change the Negative Narrative?

byAasia D'Vaz-Sterling
August 3, 2021
4.3K views

Fintech solutions can be easily categorised as either enabling easy consumption or challenging negative behaviours. But the truth is not so black and white.

6 minute read

WWorkshops and Events

Workshop Replay: Rebuilding Retail

byThe Interline
July 19, 2021
1.9K views

Uncertainty is everywhere as retail reopens post-pandemic, and everything is open to re-evaluation. This workshop replay captures the retail recovery at a critical juncture.

Placer.ai

10 minute read

IInterviews

Interline Identities – Rebecca Morter, Founder & CEO, Lone Design Club

byThe Interline
June 21, 2021
3.0K views

When retail returns to full capacity, it will be operating in a changed world. What shoppers want from physical stores and online channels has evolved rapidly, and Rebecca Morter believes retailers need to catch up - and quickly.

8 minute read

WWholesale

Extracting Maximum Value From Apparel And Footwear 3D Assets – Up And Downstream

byBrooke Roberts-Islam
June 3, 2021
5.8K views

With digital product creation now firmly established as a key strategy for many brands, the question is turning to what additional value can be unlocked from 3D assets beyond prototyping and sampling - and what pieces need to be put in place to enable that value to be realised.

9 minute read

eeCommerce

Opening The Doors To Your Digital Library

byThe Interline X SO REAL
December 16, 2020
4.0K views

In fashion's headlong rush forwards, the industry is failing to pay attention to its archival assets, and traditional 3D scanning won't solve the problem. But a different approach to creating digital twins could.

eCommerce

Innovative Fashion Campaigns: Lessons Learned In Digital Marketing

Introducing The Tech Hub: Find Your Fashion Technology Fit

The Personal is Paramount: This Week In Fashion Technology

The DPC Report – Coming November 2022

Fashion’s Pandemic-Era Ambitions Are Being Tempered

A Perfect Storm: Why Technology Now Touches Every Part Of Fashion

Object-Oriented Retail: How Connected Products Are Building The Future

Understanding The Craze That Is Cryptocurrency

Redefining Digital Try-On

FinTech In Fashion Is Contentious. Can New Solutions Change the Negative Narrative?

Workshop Replay: Rebuilding Retail

Interline Identities – Rebecca Morter, Founder & CEO, Lone Design Club

Extracting Maximum Value From Apparel And Footwear 3D Assets – Up And Downstream

Opening The Doors To Your Digital Library

Google’s End To Gatekeeping: The New EU Regulations Reshaping E-Commerce

Leading Ready-Made Garment Specialist, Searock Apparels, Adopts Coats Digital’s FastReactPlan Solution to Digitize Planning Processes and Boost Profits

TrusTrace partners with industry Leaders in Trace4Value project to pilot Digital Product Passports in textiles

Forecasting And Inventory: Comparing The Fashion And Tech Calendars

Coats Digital Attains SOC 2 Type II Compliance – Achieving Global Gold Standard in Security Validation

The Interline Podcast: The Tech And The Economics Behind The Fashion Rental Business

The Interline Podcast: Sneakers, Sustainability & The Secondary Market

The Interline Podcast: What Will Digital Deliver In 2023?

Staying Curious As 2022 Comes To An End

Fashion Technology Foundations: 3D & DPC

The Interline’s Inaugural Sustainability Report – Coming September 2023

How Many Casualties Is Clothing Worth?

Fixing The Supply Chain One Step At A Time: The Compelling Bottom-Line Business Case For Digital Dyeing

The Fashion PLM Report 2023 – Available Now

Why Spatial Computing Matters To Fashion

Metaverse May: Separating Potential From Reality

Can Microfactories Revolutionise Fashion Manufacturing?