Spotlight On: Fit & Body Data
Reckoning with the scale of fashion's returns crisis, and examining the role that technology can play in addressing the root causes in size and fit.
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The future of fit is personal, inclusive, adaptive, and built on a foundation of objective, demographic-specific body data. New solutions for capturing, communicating, and making use of that data are redefining the entire cycle of design, development, production, and consumer engagement.