Bodi.Me Develops Bespoke Fit Technology To Support M&S’ Transition To Gender Neutral Staff Uniforms And Support M&S Sustainability Drive

Starting with its existing, award-winning Size-Me platform, Bodi.Me developed Size-Me 3.0 to seamlessly incorporate M&S’ new collection and support the high street retailer’s somewhat 14,000 members of staff with the transition.

London, 13 September 2023 – Bodi.Me, a leader in innovative Sustainable Fashion Fit Technology has collaborated with uniform and work wear supplier, Incorporatewear Ltd, to develop a bespoke fittings solution for Marks and Spencer’s (M&S) new gender neutral staff uniforms, with ground-breaking results. 

From Dior’s leopard print skirt-shorts to Valentino’s gentler take on tailoring, gender fluid designs are on every catwalk but the issue of sizing gender neutral garments, remains a challenge. In turn this leads to high return rates* which are costly from both a monetary and sustainability perspective. As such, M&S’ staff uniform supplier, Incorporatewear, presented Bodi.Me with a unique challenge: how to seamlessly incorporate M&S’ new collection and support the high street retailer’s somewhat 14,000 members of staff with the transition.

Starting with its existing, award-winning Size-Me platform, Bodi.Me developed Size-Me 3.0 for the task. The bespoke version of the UK based SaaS company’s garment sizing solution has been specifically tailored to mitigate the uncertainties associated with size selection for gender neutral collections.

Uniquely, the software uses high quality data from more than 350,000 3D body models, seamlessly incorporating cutting-edge AI, the latest machine learning (ML) integrated with its proprietary algorithms to extrapolate a complete size and fit recommendation from a few simple questions, with a high degree of accuracy.

To support M&S’s team, the Size-Me 3.0 also introduced an ultra user-friendly approach by incorporating a set of straightforward and familiar questions for each wearer to address. It uses touch-free body measurements and requires no intrusive wearer photos or body scans and all data is entirely confidential. This intuitive interaction facilitates the provision of precise size recommendations for every garment within Incorporatewear’s extensive new gender-neutral uniform assortment for M&S.

“Size-Me is a ground-breaking, precise and adaptable platform. Its USP is its outstanding capability to accurately predict sizes for individuals, thereby drastically reducing the return rate and the accompanying environmental impact. By working closely and collaboratively with Incorporatewear and M&S, we were able to meticulously crafting a technology solution that aligned perfectly with M&S’s core corporate values of inclusivity, gender-neutrality and sustainability,” states Lara Mazzoni, Bodi.ME CEO and co-founder.

Marks and Spencer Store Services Manager, Suzanne Gardiner commented: “At M&S we are constantly looking at new technology and how it can improve the experience for customers and colleagues alike. We partnered with Bodi.Me and Incorporatewear on our latest rollout for Clothing And Home uniform to make ordering for our colleagues easier and more accurate in terms of sizing. By adding the Bodi.Me sizing technology to our web ordering portal we saw a reduction in returns for ‘fit’ reasons which meant a reduction in cost and an improved experience for our colleagues.”

Size-Me is an award-winning, ready-to-deploy size recommendation solution not only seamlessly aligns with sustainability and inclusivity principles, but also offers a highly customizable framework for clients, allowing them to achieve their individual business and sustainability goals. Find out more about Bodi.Me and Size-ME at


* Fashion ecommerce industry average for consumer returns = 45% | Industry average for workwear returns = 12%

Size-Me and Bodi.ME Awards:
  • Winner Best Business Leader in Digital Transformation 2023 – Business Awards UK
  • Winner of the Best Application of Innovative Technology, PCIAW® Awards 2022
  • Selected as top 99 London Tech Startups 2022 -Best Startup Magazine
  • Best IT Innovation, PCIAW® Awards 2021
  • Best Newcomer, PCIAW® Awards 2021
About Bodi.Me

Bodi.Me is a UK based SaaS company founded in 2013 by Lara Mazzoni and partners. In 2014 launched the first Size and Fit recommendation software, with the mission to help solve the garment industry’s fit problem and promote better sustainability within the industry.  Helping wearers select the best fit through fast and accurate size recommendation tools can reduce returns, optimise stock levels, and help businesses focus production on the sizes that sell.

Bodi.Me has been a pioneer in clothing size and fit optimisation since 2014 with a particular (but not exclusive) focus on workwear and uniform.

Bodi.Me’s Size-Me tool integrates with customer systems and matches wearers to the right size garment from the customer’s range via Bodi.Me’s AI and proprietary technology. From just a handful of basic measurements, Size-Me extrapolates a complete body profile to provide instant size recommendations personalised to each wearer. Size-Me is uniquely customisable and adapts to each customer’s needs.