The Interline

The eventual outcome of inserting AI between people and content - commercially-oriented or otherwise - is a passive digital desert, and fashion should fear that outcome just as much as any other content creator.

This week fashion got a unique case study in “vibe coding” from a footwear brand, while a retail / delivery service partnership and a pitched legal battle between ultra fast fashion giants show different angles on a new frontier of disposability.

AI might be trying to bury SaaS, but the spectre of service days is about to return with a vengeance. Elsewhere, Pinterest reminds fashion of the importance of first party data, homegrown tech, and decades’ worth of end user context.

From a decades-old touchstone to a better-defined set of applications with a measurable ROI, the shape of fashion’s AI funnel is starting to become more concrete. But price increases potentially across the board could challenge the business case for some of it.