The dust has now settled after Metaverse Fashion Week ‘23. But the fallout could now be infringing on the very idea of real-time and digital fashion. What, exactly, went wrong? And where can a deeply conflicted idea go from here?
Fashion technology solutions are more diverse, more capable, and more accessible than ever. But when there's something for everyone, how do you find the right fit for you?
With no fixed definition, and goalposts that are forever shifting, the metaverse is a moving target. But is it one worth fashion trying to hit?
As uncertainty around the impact of the metaverse and Web3 grew, this spring's SXSW became a nexus for a debate about where digital fashion stands, and where it should be headed. The Interline puts a finger on the pulse.
As talent flows out of the big tech industry, the lure of addressing some of fashion’s long-standing problems could spark the next generation of solutions. Augmented reality becomes the latest big-picture technology to get anchored in practicality. The secondary market continues to grow. And The Interline checks in after a busy quarter of industry events.
3D and digital product creation defined 2022. But with another year of uncertainty now well underway, how might fashion's ambitions for DPC and all-round digitisation influence the way the industry develops its digital capabilities?
Could limited-edition physical and digital collections, backed by both blockchain and digital, on-demand production, create a way into fashion’s walled garden for a new generation of phygital fashion creators?
Overproduction of physical goods is one of the key contributors to fashion's slow progress towards sustainability goals. Can shifting just a small share of our purchasing power to digital-only products help stem the tide of waste? The team behind DRESSX share their first-hand experience.
Fashion has run headlong towards the vision for all-digital fashion, but could a blended digital-physical strategy be a safer and more sustainable bet?
PINKO fosters its brand values by embracing the Web3: a collective evolution in experiences between brands, creators, and consumers.
Digital experiences offer an indirect way for brands to engage and educate consumers on sustainable shopping practices. But they could be pulling investment away from much-needed direct action.