As fashion moves further into digital product creation, digital materials are increasingly in the spotlight. But creating them has been a more complex, time-consuming process than most designers can afford. Machine learning could be about to change all that.
True material transparency has two prerequisites: visibility at the fibre level, and the right technology to carry that visibility from one end of the value chain to the other, with integrity. The pieces are falling into place for both.
The digitisation of material sourcing is a matter of efficiency and business continuity for large enterprises. For micro-brands and emerging designers, it's a door to a whole new world.
Digital materials are essential to digital product creation, which means it's vital they're built with creative designers in mind. But what does that actually mean?
Building a digital product creation workflow relies on digital materials that behave identically to their physical counterparts. The technologies are in place to make this happen, but as an industry we still need to slot the pieces together.