Transparency has very quickly become one of the primary metrics upon which the fashion industry is measured, but are expectations evolving faster than the industry's ability to execute? Cotton could offer a template for bringing the two threads closer together.
There are a number of urgent reasons for brands and retailers to understand the scope and shape of their supply chains. Any smart sourcing strategy should start at the raw material level, which makes cotton the perfect case study.
Cotton's circularity journey could be a framework for fashion's broader reckoning with its environmental impact.
As the material most synonymous with fashion's history, cotton's future could herald a fundamental shift in the industry’s approach to digital materials.