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  • 32 minute read
AArtificial Intelligence

Is AI Already Good Enough For Fashion?

When it comes to visually representing a product, and building alignment around that visualisation, brands and retailers are placing some serious bets on the capabilities of both general-purpose frontier models and fashion-specific tooling. But is AI “good enough” to change the overall go-to-market trajectory?
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  • 20 minute read
PPodcast

BNPL Meets Repair, An AI-Shaped Holiday, Tech ROI Analysis, And In-Store VTO

This week, Grace Robinson and Ben Hanson discuss Klarna’s repair partnership with Save Your Wardrobe, Adobe’s holiday shopping forecasts for AI and buy now, pay later, a16z’s findings on consumer and business AI adoption, L’Oréal’s market value and beauty’s relationship with technology, and Tesco’s in-store virtual try-on trial.
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  • 29 minute read
PPodcast

How Much Will Fashion Let AI Decide?

Our data shows that fashion’s use of AI is outpacing its willingness to trust it with important choices. But technology vendors see a clear progression from assisting to automating decision-making, paired with a move away from traditional interfaces. What is fashion comfortable letting AI decide today, and how fast is that frontier likely to move?
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  • 25 minute read
PPodcast

The Future Of Fashion’s Social Strategies

Social media and influencer marketing have made big marks on fashion - and vice versa - but strategies are changing as a result of both synthetic content and the tech-led evolution of creators into something more closely resembling traditional media. What’s next for brand marketing?
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  • 17 minute read
PPodcast

The Case For Making Wearable Medical Technology More Visible

Deafmetal Founder Jenni Ahtiainen, who designs jewellery and safety accessories for hearing devices, shares a different vantage point on the relationship between wearable medical technology and self-expression, and what overcoming the stigma attached to hearing loss can tell us about a much bigger emerging category.
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  • 25 minute read
PPodcast

Fashion’s Ongoing Dance With Deferred Payment Credit

Fintech platforms have become increasingly tied to brands' and retailers' pursuit of growth in customers, ABV, and GMV. But with new guardrails applied to buy-now-pay-later, and the cost of living rising, could card-linked instalments be different enough to change things?
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  • 42 minute read
PPodcast

How Far Can Generative Tooling For Fashion Go?

The market perception is that generative AI is most mature at the beginning and end of the product journey, where products can exist as pictures, and least ready in the technical spaces in between. One AI creative platform wants to try and do it all.
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  • 45 minute read
PPodcast

Mailroom #1

The first edition of The Mailroom, where we put listeners' fashion technology questions to industry friends and experts, as well as answering a couple ourselves.
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  • 38 minute read
PPodcast

The Legal Frontiers Of AI In Fashion

Every industry is wrestling with the same big-ticket AI questions around fair use, labelling, and disclosure. But fashion has a set of AI legal quandaries all of its own.