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  • 29 minute read
PPodcast

Finding The Feeling In AI Campaigns

Zalando has pushed further than perhaps any other company in embedding generative AI into its content creation - from product page materials to full-blown creative campaigns - and in talking openly about it. But if cost-saving isn’t the primary objective, what is?
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  • 35 minute read
PPodcast

The High Bar For Disrupting Knitting

Outside of software itself, knitting is probably the closest thing fashion has to coding: a verifiable, binary discipline defined by scarce talent, and specialised software and hardware. Upending it might be the industry’s high bar for new technology - but one company is trying anyway.
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  • 38 minute read
PPodcast

The Forking Path From Invention To Industrialisation

Upstream innovation, in materials, processing, and production, has had a chequered few years. Promising pilots routinely fail to take flight or achieve commercial scale. What does success on the journey from lab to big-label deployment actually look like?
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  • 34 minute read
PPodcast

The Future Of Fashion’s Thirst For Water

Fashion devotes a lot of time to securing its inputs, but the importance of water to the industry’s supply chain goes under-discussed, and water is not quantified and assessed the way carbon is. But as water justice becomes a more acute business continuity risk, the demand to reckon with fashion’s thirst is growing.
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  • 29 minute read
PPodcast

Podcast: Proving Out The Pre-Loved Luxury Model

The case is strong for someone to own the secondary market, but whether that winds up being first or third-party ownership will depend as much on platforms and standards as it does on business models and incentives.
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  • 30 minute read
PPodcast

Podcast: Is Innovation Shaping Storytelling Or Vice Versa?

Fashion and beauty are surrounded by digital surfaces and physical spaces, and technology has fast become a fixture of how the higher echelons of both industries tell stories and create experiences. But what does the work really look like? And which force - tech or narrative - is in the driving seat?
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  • 34 minute read
PPodcast

Podcast: Earning The Right To Replace Spreadsheets

Fashion professionals, particularly in planning-related disciplines, are tasked with making a lot of decisions. The environment those choices live in is still stubbornly Excel, so what does it take to design software to replace spreadsheets - especially when AI is added to the mix?
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  • 31 minute read
PPodcast

Podcast: What’s Really Inside A Forecast?

When you're dealing with culture and change, the shifting sweet spot between analytical models and human judgment is determined as much by time as it is by technology. A conversation with the CEO of WGSN.