In a competitive media landscape, The Interline has established itself as the go-to destination for fashion professionals looking for dedicated technology coverage, written by experts and influencers. We have also quickly become a hub for fashion technology advertising. Our audience – made up of key digital decision-makers within brand and retail businesses around the world – is hungry for the carefully-targeted sponsored editorials, live events, and content collaborations we produce in partnership with advertisers.

Unlike other fashion and retail trade publications, The Interline is entirely focused on technology, and every topic we tackle is addressed in detail by our contributors. Fashion technology is a topic we know like nobody else, and as a result technology vendors across every sector have found a great return on collaborating with us to tell stories that both respect our community and help position our partners as authoritative voices.

This page contains an overview of the fashion technology advertising opportunities The Interline offers. Our complete 2023 Media Kit is available to view online, or you can ask for something more bespoke by completing the contact form at the bottom of this page.

Technology vendors and service providers engage with The Interline's audience of digital decision-makers through our targeted fashion technology advertising opportunities.

A Targeted, Global Audience

The Interline has a circulation of more than 140,000 across our publication, social channels and Interline Insiders mailing list. The vast majority of our readers work for retail or brand businesses. Readers from creative design to the C-suite, and every discipline in between, engage with our content in the USA, UK, China, and throughout Europe.

As the consumer landscape changes, brands are adapting their digital transformation strategies to keep ahead of the curve. For software and service providers, fashion technology advertising provides a way to reach those brands at a pivotal point in their digital evolution.

Editorial Alignment

Every month, The Interline tackles a different technology topic in detail. This primes our audience to engage with content collaborations that are relevant, real, and released at a time when interest in the subject is already high. Our editorial calendar also helps to keep new readers coming, and supports our growth ambitions.

Storytelling and brand case studies are key elements of The Interline's fashion technology advertising services.

Content Collaborations

From collab takeovers that occupy the prime position on The Interline‘s homepage throughout an entire editorial focus, to smaller-scale but still high-impact co-authored articles, both sponsor partners and readers have embraced our approach to smart, sensitive promotion through content collaborations. These remain our most popular opportunity by far.

Live webinars, virtual workshops, and our partnerships with industry events in the USA and Europe are cornerstones of our fashion technology advertising services.

Workshops, Webinars & Live Event Partnerships

The Interline‘s staff writers and analysts are also experienced hosts, speakers, and organisers of online workshops, webinars, and other live events. We know our subjects inside and out, allowing us to script sessions packed with actionable insights, and our extensive professional networks mean that we are able to source high-calibre speakers.

Sponsorships & Placements

Self-created written content can also be published through The Interline alongside our own features and collaborations, provided it meets our editorial guidelines. We also offer traditional banner placements through our website, podcast sponsor slots, and ways to appear in our weekly Interline Insiders emails.

To request an overview of our latest Media Kit, to book a fashion technology advertising placement, or to discuss a content collaboration or something more bespoke, please complete the contact form below: