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Mark Harrop

Mark Harrop

14 posts
Founder of WhichPLM and The Interline, Mark has worked for more than four decades to help the world’s best known retailers, brands and manufacturers achieve efficiency savings across their entire supply chain through informed technology investments.
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  • 13 minute read
DDigital Design & Development

Interline Identities: Ian Ravenshaw Bland, CEO, SO REAL

  • byMark Harrop
  • February 1, 2021
  • 376 views
We talk to SO REAL about how cross-industry innovation promises to help automate the creation of digital twins for fashion - at scale, and at speed.
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  • 11 minute read
PPlanning For The Future

Redesigning The Value Chain: Why Smart Forecasting Is Only Part Of Fashion’s Future

  • byMark Harrop
  • January 12, 2021
  • 413 views
As fashion enters a new era of constant uncertainty, smart forecasting and demand planning is a step in the right direction. But it needs to lead to a new model of production, too.
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  • 6 minute read
FFactories Of The Future - Industrial

The Technology-Led Demand Chain: How To Turn The Page To Fashion’s Next Chapter

  • byMark Harrop
  • July 27, 2020
  • 982 views
The traditional supply chain is overdue for an overhaul, but how should you approach switching to a demand-chain?
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  • 8 minute read
FFactories Of The Future - Industrial

From Push To Pull: How Technology Promises To Reverse The Flow Of Production

  • byMark Harrop
  • June 25, 2020
  • 827 views
The long-standing "push" model of apparel production could soon be replaced, at least in part, by an all-digital data-driven "pull". Here's how that could happen.
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  • 7 minute read
FFactories Of The Future - Industrial

Data & Demand: Fuelling The Factory Of The Future

  • byMark Harrop
  • June 16, 2020
  • 962 views
Fashion is facing change on a grander scale than anything in living memory. Now is its chance to move from the traditional supply model to a true demand chain.
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  • 6 minute read
33D - Aesthetic

Going 3D, Part 5: Making It Real

  • byMark Harrop
  • June 4, 2020
  • 1.5K views
The end of our examination of all things 3D, this summary sets out some practical steps you can take to realise your 3D ambitions.
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  • 5 minute read
33D - Aesthetic

Going 3D, Part 4: Avatars & Virtual Twins

  • byMark Harrop
  • May 21, 2020
  • 1.3K views
3D body scanning and body data platforms create the opportunity to use virtual twins of people as well as products.
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  • 7 minute read
33D - Technical

Going 3D, Part 3: How Fashion Fits

  • byMark Harrop
  • May 12, 2020
  • 1.8K views
We examine the history of sizing surveys, and look forward to a future where fit can be personalised through technology.
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  • 6 minute read
33D - Technical

Going 3D, Part 2: Draping Fabric Digitally

  • byMark Harrop
  • April 23, 2020
  • 2.3K views
As fashion rushes headlong to embrace 3D, it is vital that virtual materials can be judged based on their look, "feel", and performance.
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  • 7 minute read
33D - Technical

The Latest in 3D for Footwear: An Interview with Romans CAD

  • byMark Harrop
  • April 16, 2020
  • 1.4K views
The COVID-19 crisis has kicked the digital transformation of the footwear sector into high gear. We speak to Romans CAD about 3D footwear design and the on-demand future.

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@the.interline
As adoption of 3D design, development, simulation and visualisation tools increases, what role does 2D patternmaking still have to play? Can it be sidestepped entirely? And what might that mean for the future of digital design? Our first exclusive feature from Brooke Roberts-Islam has the answers, and features perspectives from @finesseusstudios , @ridestore , and more. 13 1
With 3D firmly established as one of the keys to fashion’s digital transformation, a lot is riding on the shoulders of technology vendors. We talked to Optitex CEO Amir Lehr about what it means to be up to the challenge, and how much farther he believes digital product creation can go. [Link in bio] 10 0
The gap between the digital skills the fashion industry wants to hire and what’s actually being taught to students is widening. But where does the responsibility of hiring, training, and educating the next generation fall? Rahul Verma of @wearenoform provides his take in a new, exclusive feature. [Link in bio] 15 1
The Interline rounds up the most vital fashion technology news. This week: behind the doors of another wave of digital fashion weeks, technology’s potential seems to be going untapped. [Link in bio] 8 1
As our growth continues, we're thrilled to be adding the second new voice to our contributor roster: Brooke Roberts-Islam. Brooke is an established writer for Forbes, HuffPost, Techstyler, and other fashion industry publications, and her authoritative work draws on her previous careers in medical imaging and knitwear design and innovation. 20 2
The Interline rounds up the most vital fashion technology news. This week: big strides in real-time digital models, and a major move holds promise for digital design-to-manufacturing workflows. [Link in bio] 7 0
It’s clear the pandemic has pulled digitisation forward for everyone. But are the primary forces driving digital design coming from inside or out? [link in bio]. 6 0
In fashion’s headlong rush forwards, the industry is failing to pay attention to its archival assets, and traditional 3D scanning won’t solve the problem. But a different approach to creating digital twins could - [link in bio]. 19 0
The Interline rounds up the most vital fashion technology news. This week: COVID catalyses the need for turnkey machine learning, and the integration of backend technologies between channels. [Link in bio.] 5 0
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