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The Interline
  • Design
    • 3D – Aesthetic
    • 3D – Technical
    • Digital Design & Development
    • Planning For The Future
  • Develop
    • Digital Asset Management
    • Digital Materials
    • Material Innovation
    • Trend Analysis
  • Produce
    • Factories Of The Future
    • Factories Of The Future – Micro
    • Supply Chain Management
    • The New Era Of Sustainability
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    • B2B and B2C Digitisation
    • eCommerce – Backend
    • eCommerce – Storefront
    • Intelligent Retail
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Interline Insiders
Mark Harrop

Mark Harrop

15 posts
Founder of WhichPLM and The Interline, Mark has worked for more than four decades to help the world’s best known retailers, brands and manufacturers achieve efficiency savings across their entire supply chain through informed technology investments.
Read More
  • 9 minute read
MMaterial Innovation

Video Interview: Is Digital Dyeing Ready For Prime-Time?

  • byMark Harrop
  • April 14, 2021
  • 1.4K views
Replacing traditional dyeing methods with new digital solutions has the potential to transform an overlooked area of production. But how far can digital dyeing go, and what does a future ecosystem built around it look like?
Read More
  • 13 minute read
DDigital Design & Development

Interline Identities: Ian Ravenshaw Bland, CEO, SO REAL

  • byMark Harrop
  • February 1, 2021
  • 1.5K views
We talk to SO REAL about how cross-industry innovation promises to help automate the creation of digital twins for fashion - at scale, and at speed.
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  • 11 minute read
PPlanning For The Future

Redesigning The Value Chain: Why Smart Forecasting Is Only Part Of Fashion’s Future

  • byMark Harrop
  • January 12, 2021
  • 1.5K views
As fashion enters a new era of constant uncertainty, smart forecasting and demand planning is a step in the right direction. But it needs to lead to a new model of production, too.
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  • 6 minute read
FFactories Of The Future

The Technology-Led Demand Chain: How To Turn The Page To Fashion’s Next Chapter

  • byMark Harrop
  • July 27, 2020
  • 2.2K views
The traditional supply chain is overdue for an overhaul, but how should you approach switching to a demand-chain?
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  • 8 minute read
FFactories Of The Future

From Push To Pull: How Technology Promises To Reverse The Flow Of Production

  • byMark Harrop
  • June 25, 2020
  • 1.9K views
The long-standing "push" model of apparel production could soon be replaced, at least in part, by an all-digital data-driven "pull". Here's how that could happen.
Read More
  • 7 minute read
FFactories Of The Future

Data & Demand: Fuelling The Factory Of The Future

  • byMark Harrop
  • June 16, 2020
  • 2.0K views
Fashion is facing change on a grander scale than anything in living memory. Now is its chance to move from the traditional supply model to a true demand chain.
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  • 6 minute read
33D - Aesthetic

Going 3D, Part 5: Making It Real

  • byMark Harrop
  • June 4, 2020
  • 3.0K views
The end of our examination of all things 3D, this summary sets out some practical steps you can take to realise your 3D ambitions.
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  • 5 minute read
33D - Aesthetic

Going 3D, Part 4: Avatars & Virtual Twins

  • byMark Harrop
  • May 21, 2020
  • 3.1K views
3D body scanning and body data platforms create the opportunity to use virtual twins of people as well as products.
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  • 7 minute read
33D - Technical

Going 3D, Part 3: How Fashion Fits

  • byMark Harrop
  • May 12, 2020
  • 3.1K views
We examine the history of sizing surveys, and look forward to a future where fit can be personalised through technology.
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  • 6 minute read
33D - Technical

Going 3D, Part 2: Draping Fabric Digitally

  • byMark Harrop
  • April 23, 2020
  • 5.1K views
As fashion rushes headlong to embrace 3D, it is vital that virtual materials can be judged based on their look, "feel", and performance.

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The Interline Podcast
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@the.interline
From digital-only fashion to faster methods of synthesising new styles for physical production, has fashion only scratched the surface of generative AI? In her first article for The Interline, Emma Feldner-Busztin looks at generative deep learning in fashion: the pinnacles, perils & why we’ll soon be synthesising supermodels - [link in bio]. 7 0
COVID’s silver lining: historic disruption has created the opportunity for historic change. In partnership with @tukatech_inc, we look at whether it's finally time for fashion to rediscover the promise of the communal microfactory - [link in bio]. 8 0
In this op-ed, Elizabeth Shobert questions whether a new retail landscape is emerging, by looking at the complex, intertwined, and urgent challenges that face fashion in 2022 - [link in bio]. 6 0
Detailed technology analysis, advice, and exclusive interviews for busy fashion professionals – now in a whole new format. The Interline Podcast will arm the fast-growing pool of people who are tasked with delivering on digital transformation objectives for the world’s leading brands with the right insights, however they want to consume them. New episodes every month, starting very soon. [Link in bio] 5 0
Congratulations to our Senior Contributor, Tiffany Lung, on becoming one of RETHINK Retail's top Retail Influencers. Look for more exclusive content from Tiffany on The Interline later in 2022! 4 0
"At the same time as managing long-term risk to sourcing strategies, shoring up plans for business continuity, & balancing different retail channels, brands & retailers are also wrestling with short-term fluctuations at every level of the product hierarchy – from category to colourway. And as a consequence, a huge amount of importance is now being placed on retail intelligence services & platforms." - [Link in bio]. 5 0
The latest fashion technology news, dissected. This week: as fashion consumption and production return to pre-pandemic levels, the pressure of the recovery will not be evenly distributed. [Link in bio] 6 0
Change – from the small-scale to the sweeping – will be a prominent force in fashion’s near and mid-term future, creating an even stronger need for brands to have supreme confidence in what they bring to market and how they sell it. All about our editorial focus for January 2022. [Link in bio] 10 0
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Introducing our second new voice for 2022! Marije de Roos is an independent circular fashion researcher, whose work at the intersection of science, design, and technology is directed towards creating a new paradigm for fashion. With a background as an economist, Marije specialises in interrogating the true state of sustainability, challenging brands to move beyond baseless sustainability statements, and empowering consumers to make better-informed choices. 12 1
We'd like to welcome our first new voice of 2022! Darya Badiei is a PhD researcher in Fashion Management and Marketing at the The University of Manchester. She specialises in consumer behaviour in the sustainable luxury fashion segment, and her work for The Interline will place a special emphasis on new innovations in sustainable materials. 11 0
The broad trends that are set to shape the next year are visible. The practicalities could pose more of a problem… Ben Hanson looks at some of the demands that the fashion industry is going to be making of technology in 2022. [Link in bio.] 5 0
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