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What If The Models Go Away?

Fashion has spent the first half of this year redesigning different go-to-market stages, with a common foundation of closed-source, cloud-hosted, almost universally American models. Now, non-US brands are being reminded that they’ve potentially built on a single point of failure.
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The Price Of Personalisation

Despite World Cup fever bringing marketing teams and consumers together around a united aesthetic front, fashion continues to try and individualise the shopping experience through data capture and use - creating new risk exposure surfaces. But heavy investments made in AI and printing hardware are potentially unlocking a very different avenue for personalisation.