As fashion enters the Metaverse, brand reputations are becoming increasingly aligned with their attitudes and actions around data privacy.
A combined technology and cultural shift catapulted the Metaverse to the top of brand and retail agendas. Fashion now has to hit a moving target by building meaningful real-time experiences at the same time as identifying viable business models.
As consumers start to shop for their decentralised, interoperable avatars, technology will become key to curation at an unprecedented scale.
Digital fashion and NFTs have been grabbing headlines, but fashion's involvement in interactive experiences - in video gaming and beyond - goes even deeper than the Metaverse. Community-integrated commerce, virtual brand experiences, and direct-to-avatar economy; we explore fashion's interactive future.
Fashion has started to cordon off a set of metaverse experiences designed for fashion people. But broader success could mean being the visible face of fashion in a metaverse for everyone.
Before fashion runs full-speed towards the MetaVerse, there are fundamental challenges to solve - in both virtual and physical worlds.
The next age of the web is currently torn between technology-first and content-first approaches, with both extremes potentially facing a backlash. The time has come to identify a middle ground.
The broad trends that are set to shape the next year are visible. The practicalities could pose more of a problem...
This has been the year of NFT fever. But what are NFTs, why is everyone rushing to cash in, and what do they mean for an industry that has remained resolutely physical for so long?
The Interline analyses the most vital fashion technology news. This week: the vision for the Metaverse continues to crystallise, and digital fashion skills could soon be considered the equal of traditional craft.