The way finished products reach buyers has changed. Both end consumer experiences and business-to-business wholesale fashion relationships are now being managed digitally, and a new category of solutions is springing up around that demand.
With digital product creation now firmly established as a key strategy for many brands, the question is turning to what additional value can be unlocked from 3D assets beyond prototyping and sampling - and what pieces need to be put in place to enable that value to be realised.
COVID has accentuated the need for constant brand and consumer interaction, but it's also reshaped the nature of both B2C and B2B conversations. Before complexity takes over, it's time to consider what you want to say.