Can Digitisation Help Fashion Bridge Its Online And Offline Customer Relationships?
As the lines between online and offline channels continue to blur, digitisation could hold the key to helping the two channels combine rather than compete.
How Virtual Fabric Sourcing Is Opening Doors For Emerging Designers and Micro-Brands
The digitisation of material sourcing is a matter of efficiency and business continuity for large enterprises. For micro-brands and emerging designers, it's a door to a whole new world.
Can Fashion Tame Data, Rather Than Being Ruled By It?
Fashion wants to move closer to the consumer, and artificial intelligence offers an objective way to to bridge that gap. But can brands make use of it without compromising what makes them unique?