Aasia is an Junior Contributor to The Interline. She has a Masters in Fashion Entrepreneurship and Innovation, a degree in Fashion Design Technology, and current works as an Associate Lecturer - all at the London College of Fashion. She is also an alumna of the University of Cambridge Innovators For Sustainable Fashion accelerator.
Fintech solutions can be easily categorised as either enabling easy consumption or challenging negative behaviours. But the truth is not so black and white.
As the lines between online and offline channels continue to blur, digitisation could hold the key to helping the two channels combine rather than compete.
The digitisation of material sourcing is a matter of efficiency and business continuity for large enterprises. For micro-brands and emerging designers, it's a door to a whole new world.
Fashion wants to move closer to the consumer, and artificial intelligence offers an objective way to to bridge that gap. But can brands make use of it without compromising what makes them unique?
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