As the lines between online and offline channels continue to blur, digitisation could hold the key to helping the two channels combine rather than compete.
The digitisation of material sourcing is a matter of efficiency and business continuity for large enterprises. For micro-brands and emerging designers, it's a door to a whole new world.
Fashion wants to move closer to the consumer, and artificial intelligence offers an objective way to to bridge that gap. But can brands make use of it without compromising what makes them unique?