Read More

How Much Will Fashion Let AI Decide?

Our data shows that fashion’s use of AI is outpacing its willingness to trust it with important choices. But technology vendors see a clear progression from assisting to automating decision-making, paired with a move away from traditional interfaces. What is fashion comfortable letting AI decide today, and how fast is that frontier likely to move?
Read More

The Future Of Fashion’s Social Strategies

Social media and influencer marketing have made big marks on fashion - and vice versa - but strategies are changing as a result of both synthetic content and the tech-led evolution of creators into something more closely resembling traditional media. What’s next for brand marketing?
Read More

The Case For Making Wearable Medical Technology More Visible

Deafmetal Founder Jenni Ahtiainen, who designs jewellery and safety accessories for hearing devices, shares a different vantage point on the relationship between wearable medical technology and self-expression, and what overcoming the stigma attached to hearing loss can tell us about a much bigger emerging category.
Read More

Fashion’s Ongoing Dance With Deferred Payment Credit

Fintech platforms have become increasingly tied to brands' and retailers' pursuit of growth in customers, ABV, and GMV. But with new guardrails applied to buy-now-pay-later, and the cost of living rising, could card-linked instalments be different enough to change things?
Read More

How Far Can Generative Tooling For Fashion Go?

The market perception is that generative AI is most mature at the beginning and end of the product journey, where products can exist as pictures, and least ready in the technical spaces in between. One AI creative platform wants to try and do it all.
Read More

Mailroom #1

The first edition of The Mailroom, where we put listeners' fashion technology questions to industry friends and experts, as well as answering a couple ourselves.
Read More

The Legal Frontiers Of AI In Fashion

Every industry is wrestling with the same big-ticket AI questions around fair use, labelling, and disclosure. But fashion has a set of AI legal quandaries all of its own.
A woman leans against a wall of code, representing the way the fashion industry is keeping AI at arm's length.
Read More

Arm’s Length AI

An article for humans and a live, working toolkit for agents, to help both explore fashion's hesitant relationship with AI together, and to test themselves against it.
Read More

Why Fashion Still Over-Develops

Despite decades’ worth of technology adoption and transformation initiatives, brands, on average, develop far more materials and style than they, or the market, actually need. What needs to change?
Read More

Can 3D Weaving Make Domestic Production Viable?

Arne Arens made the unusual leap from being a brand executive to leading a technology company in fashion’s most unforgiving segment: manufacturing innovation. From creating net-new jobs to translating digital product creation outputs into seamless garments, his big bet is on this transformation taking root.