Ben Hanson, Author at The Interline

33 minute read

Podcast: The Image Trade Is Booming. Can The Trust Economy Keep Up?

byBen Hanson
May 19, 2026
245 views

The unit economics of replacing product photography with either wholly-generated or AI-edited images are, from a rational perspective, pretty clear-cut. But with consumer animus against AI content peaking, there’s more to generative images than just the bottom line.

27 minute read

PPodcast

Podcast: Science, Sustainability, And The Slow March Of Reality

byBen Hanson
May 12, 2026
544 views

Despite individual brand efforts, fashion’s footprint has continued to grow. The upshot might not be immediately catastrophic, but a slow set of signals are reinforcing the urgency - and the potential benefits - of near-term action.

31 minute read

PPodcast

Podcast: What’s Really Inside A Forecast?

byBen Hanson
May 5, 2026
883 views

When you're dealing with culture and change, the shifting sweet spot between analytical models and human judgment is determined as much by time as it is by technology. A conversation with the CEO of WGSN.

29 minute read

PPodcast

Podcast: Sustainability Through A Different Lens

byBen Hanson
April 28, 2026
793 views

How a combination of hard-coded values around size and price inclusivity, a willingness to recognise the limits of existing systems, and commitment to looking at things differently manifest themselves in a unique sustainability strategy.

29 minute read

PPodcast

Podcast: Will A Drive For Shared Truth Bring Fashion Back Around To Blockchain?

byBen Hanson
April 21, 2026
869 views

Outside of art, fashion has had perhaps the most divisive relationship with blockchain of any sector. But the same principles and the same technology behind the consumer NFT bust are closer than ever to becoming part of the shared infrastructure of international business. Is fashion ready to revisit it?

27 minute read

PPodcast

Podcast: What’s The Deal With Design Operations?

byBen Hanson
April 14, 2026
972 views

Repeatedly turning creativity into the right product outcomes can feel like an exercise in luck. Can pairing digital product creation with an operationalised approach to design allow brands to tip the scales in their favour?

23 minute read

PPodcast

Podcast: Loyalty, Lockers, “Glocal,” And Other Lessons From An International Logistics Hub

byBen Hanson
April 7, 2026
1.1K views

A snapshot of the automations and integrations behind eCommerce logistics at Decathlon’s Central European operations - and how regional cultural expectations, new ways to push the frontiers of fulfilment speed, and carbon optimisation shape decision-making along the route to final destination.

22 minute read

PPodcast

Podcast: The Push And Pull Of Tooling And Teaching For Design

byBen Hanson
March 31, 2026
1.2K views

From building repeatable systems to constantly updating their pipelines, seasoned and incoming designers are both working at the bleeding edge. What are they finding there? And what does it mean for the future of hybrid skills, and the balance between 3D and AI?

34 minute read

PPodcast

Podcast: How Fashion And Beauty Show Up In AI Search

byBen Hanson
March 24, 2026
1.2K views

From raw query visibility to market sentiment and authority, AI models search for, rank, and surface brands in a way that’s orthogonal to traditional SEO. What does fashion need to understand about when, why, and how LLMs go to the web, and how to influence what they bring back with them?

30 minute read

PPodcast

Podcast: A Case Study In Deeply-Considered AI Development At Brunello Cucinelli

byBen Hanson
March 17, 2026
1.3K views

Almost as famous for its humanist philosophy as its luxury products, Brunello Cucinelli has also emerged as a lighthouse for AI - not by rushing recklessly forwards, but by undertaking in-house platform work that venerates the human touch at the same time as building composable experiences in real-time.

10 minute read

EEvents

In London, CLO Recommits To Connecting The DPC Dots

byBen Hanson
March 12, 2026
752 views

Last month, the 3D leader set out to rally the creator community and the real-time partner ecosystem to reaffirm a vision to bridge longstanding gaps in digital product creation workflows.

23 minute read

PPodcast

Podcast: Why Supply Chains Matter More Than Ever

byBen Hanson
March 10, 2026
998 views

Finding the delicate balance between upstream optimisation and innovation, and defining “future ready” supply chain capabilities.

27 minute read

PPodcast

Podcast: Can Technology Help New Entrants Break Into The Entrenched Eyewear Market?

byBen Hanson
March 3, 2026
1.4K views

With a business model dominated by licensing, and a heavily consolidated supply chain, eyewear has long been a hostile market for new designers. Now, additive manufacturing and technology miniaturisation are promising to lower barriers and increase the pace of innovation.

28 minute read

PPodcast

Podcast: What Went Wrong With Web3?

byBen Hanson
February 24, 2026
1.3K views

A skeptic and a digital fashion educator and entrepreneur revisit the case for decentralised digital ownership, and ask what lessons the industry should have learned from its last big hype cycle before AI.