Sanne Schoenmaker, Author at The Interline

7 minute read

The Unexpected Profitability of Mass Tailoring

bySanne Schoenmaker
December 5, 2022
1.2K views

After shifting the onus for sustainable buying practices onto the consumer for too long, fashion brands are now recognising the need for a new model of personalisation - one that technology has the potential to make profitable.

6 minute read

FFit And Body Data

The Real Solution For Returns: Mass Tailoring

bySanne Schoenmaker
May 26, 2021
3.2K views

The vision for true personalisation often clashes with the question of how one-off production can scale. But that burden could be eased by answering an earlier question: can the individualisation of patterns be automated?