Crafting a career in development throughout some of the world’s most famous franchises, Kelly Vero always knew that working at the top flight of video games would present an increasing demand for understanding the gamification of concepts in other verticals from fashion to entertainment. She loves pushing technology to its edge through education, sustainability, and noisemaking. Kelly sits on a variety of boards supporting digitisation, gamification, and as a disruptive tech advisor in fashion, education, and other emergent technologies. She is Chief Creative Officer at Dazlus AG: an AR Experience Studio based in Zurich, Switzerland.
COVID has accentuated the need for constant brand and consumer interaction, but it's also reshaped the nature of both B2C and B2B conversations. Before complexity takes over, it's time to consider what you want to say.