In the latest episode of The Interline’s flagship podcast, Emma talks to Pierre-Nicolas Hurstel, the CEO and Co-Founder of Arianee about the steady progress that Web3, blockchain, NFTs and tokenisation have made towards more mainstream adoption.
Pierre-Nicolas also joined our Editor-in-Chief, Ben Hanson, on-stage at Première Vision Paris earlier this year, and this conversation builds on that initial exploration with a deeper look into the role of verifiable product identities in unlocking traceability for new products and transitioning fashion towards a new business model that is not completely contingent on constantly selling new products.
Emma and Pierre-Nicolas also chat about how verifiable, item-level identity can provide the foundations for true circularity, and why a new digital infrastructure will be a prerequisite for changing the way brands and consumers engage.
Listen to the full 35-minute show below (or by following The Interline Podcast through your podcast / audio app of choice) and read on for some additional details.
Key talking points from Emma and Pierre-Nicolas’s conversation:
- Technology hype-cycles in fashion, and how aligned that outward-facing cycle is with real adoption.
- Whether fashion is still moving towards more mainstream usage of Web3, blockchain, NFTs, and token-based platforms.
- What consumers want when it comes to interacting with the journey of products today, and how Digital Product Passports (DPPs) can facilitate this.
- What tokenisation brings to the picture for sustainability and circularity that distinguishes it from other, database-backed approaches.
- The scale of the challenge, and the opportunities, when it comes to proof of authenticity and a new model for consumer engagement in luxury fashion – and beyond.
- Understanding the gap between fashion’s traditional model and a genuinely sustainable, circular one – and mapping out how far the industry still needs to travel.
- Exploring the fundamental shift in the way brands can engage with consumers across the extended product lifecycle.
- The vision for Arianee’s proposed “standard of tomorrow” for sustainability and technology in fashion.
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