The Interline

Digital product creation in fashion has been focused on visualising products rather than defining them. But as the demand for end-to-end digital workflows increases, the idea of a "digital twin" could be redefined.

3D has a long legacy in fashion, but now that the industry is incorporating digital tools and all-digital workflows into its technology ecosystem, the time has come to evolve towards more comprehensive digital product creation. We talk to Mark Harrop about how long-established ideas are now translating into wide-scale adoption.

As both a solution to fashion's short-term challenges, and an unlock for its future, digital assets are a top priority. But how can the industry bridge non-real garments and real models - at speed, and at scale?