The eventual outcome of inserting AI between people and content - commercially-oriented or otherwise - is a passive digital desert, and fashion should fear that outcome just as much as any other content creator.
The original promise of 3D and DPC - a digital twin that serves as a reference frame for any decision - is more relevant than ever, but to realise it, fashion needs to reframe the way it treats the assets those twins are made from.
This week fashion got a unique case study in “vibe coding” from a footwear brand, while a retail / delivery service partnership and a pitched legal battle between ultra fast fashion giants show different angles on a new frontier of disposability.
AI might be trying to bury SaaS, but the spectre of service days is about to return with a vengeance. Elsewhere, Pinterest reminds fashion of the importance of first party data, homegrown tech, and decades’ worth of end user context.
ZDHC is a global organization centered on the textile and apparel industry, with the objective of eliminating hazardous chemicals from manufacturing processes and promoting the responsible management of chemicals.
From a decades-old touchstone to a better-defined set of applications with a measurable ROI, the shape of fashion’s AI funnel is starting to become more concrete. But price increases potentially across the board could challenge the business case for some of it.