Dakota Murphey, Author at The Interline

Dakota Murphey

9 posts

Dakota Murphey is based in the UK. She has more than ten years' experience in eCommerce, Digital Trends, Branding, New Technologies and Company Growth. She contributes to a number of authoritative online resources and enjoys supporting fashion businesses and other enterprising individuals to promote their products and USPs.

6 minute read

SSustainability And Circularity

Why Consumers And Emerging Tech Can Accelerate The End Of Fast Fashion

byDakota Murphey
December 4, 2023
24 views

How a shift in consumer attitudes, combined with deeper and broader adoption of technology, could help move the needle away from one of fashion’s most problematic business models.

6 minute read

RRetail

Creative And Commercial In Harmony: Helping Both Sides Speak The Same Language

byDakota Murphey
September 20, 2023
365 views

When different departments don’t share priorities and perspectives, how can they get on the same page?

6 minute read

AArtificial Intelligence

How AI Is Enhancing Digital Marketing Efforts

byDakota Murphey
August 3, 2023
754 views

Artificial intelligence has the ability to completely transform digital marketing - as long as it’s incorporated into digital strategies thoughtfully and ethically, with humanity in mind.

4 minute read

eeCommerce

Innovative Fashion Campaigns: Lessons Learned In Digital Marketing

byDakota Murphey
June 29, 2023
1.6K views

Fashion brands are using innovative digital marketing strategies to create immersive experiences that transcend channels. Are these strategies working to build connections, drive engagement, and improve conversions?

5 minute read

RRetail

Brand Engagement: Why Demand For Personal Connection Is Rising

byDakota Murphey
May 2, 2023
1.2K views

Discover how personalisation can benefit fashion brands and how technology and authenticity can help build lasting relationships with customers.

4 minute read

MMaterial Innovation

Smart Fashion Tech: The Way To Boost Brand Ethos

byDakota Murphey
January 10, 2023
2.4K views

From adding service layers to garments, to building entirely new channels between brands and consumers, wearable fashion technology will see renewed interest in 2023.