The End of Impulse Buying: Tech’s Impact on Underconsumption Core
The role technology could play in de-influencing, underconsumption, and the ability of brands to respond.
Reshaping e-Commerce To Minimise Returns
Leveraging advanced technologies to enhance customer satisfaction and reduce return rates.
The Top Technology Strategies To Drive e-Commerce Sales
Brands today have a golden opportunity to leverage technology to personalise campaigns, promote brand values, and optimise e-commerce sales conversions.
Rethinking Retail Planning: How Automation is Augmenting Outdated Processes
As brands navigate the intricacies of managing inventory, predicting trends, and meeting consumer demands, automation tools can be used to optimise planning processes for enhanced efficiency and accuracy - as well as creating a competitive edge in the world of fashion retail.
Why Consumers And Emerging Tech Can Accelerate The End Of Fast Fashion
How a shift in consumer attitudes, combined with deeper and broader adoption of technology, could help move the needle away from one of fashion’s most problematic business models.
Creative And Commercial In Harmony: Helping Both Sides Speak The Same Language
When different departments don’t share priorities and perspectives, how can they get on the same page?
How AI Is Enhancing Digital Marketing Efforts
Artificial intelligence has the ability to completely transform digital marketing - as long as it’s incorporated into digital strategies thoughtfully and ethically, with humanity in mind.
Innovative Fashion Campaigns: Lessons Learned In Digital Marketing
Fashion brands are using innovative digital marketing strategies to create immersive experiences that transcend channels. Are these strategies working to build connections, drive engagement, and improve conversions?
Brand Engagement: Why Demand For Personal Connection Is Rising
Discover how personalisation can benefit fashion brands and how technology and authenticity can help build lasting relationships with customers.
Smart Fashion Tech: The Way To Boost Brand Ethos
From adding service layers to garments, to building entirely new channels between brands and consumers, wearable fashion technology will see renewed interest in 2023.
Has Fashion Found Circular Success?
Beyond bringing more sustainable products to market, fashion must find ways to extend the life of products, and to own their post-sale journeys.
How To Make A Sustainable Fashion Statement In A Digital World
When it comes to sustainable fashion, how can technology save the day?
Why the Fashion Industry Should Tighten its Belt on Cybersecurity
With every step towards end-to-end digitisation comes greater exposure to cybercrime. Is fashion taking the threat seriously enough?