Trust Me, I’m Not Real
AI-generated personas are entering the feed. But in a world of curated illusion, does it matter who, or what, is speaking to us?
Understanding Overproduction
The roots of fashion’s core sustainability challenge, and how we might tackle them through policy, technology, and consumer engagement.
Redefining Authenticity in the Age of AI
Authenticity is king in marketing, but how can you be genuine when you’re not real? Can virtual and AI-generated influencers ever truly be authentic?
Moving Fashion From Products To Services – Decoupling Growth From Production
Scaling back new product introductions to meet waste and emissions targets could leave a hole in fashion’s balance sheets. Can brands build new service models to compensate?
The Billion Dollar Return Dilemma: Does Body Data Hold The Answer?
Fit is a prime contributor to fashion's high return rate, and capturing consumer body data offers a clear path to improving it in ready-to-wear. But what does the longer-term future of fit look like, and how commercially viable is make-to-measure?
Designing For Sustainability: A Fresh Start For Fashion’s Deepest Issue
To really move the needle on fashion's outsized environmental impact, we need products that are designed with sustainability at their core, instead of just the surface level.
From Cactus to Mango, Will Leather Alternatives Replace Genuine Leather?
Innovation is creating viable alternatives to leather. At the same time demand for real leather goods is growing. Sustainability commitments and regulations are putting the squeeze on a complex picture. Where does leather in fashion go from here?