Darya Badiei, Author at The Interline

Darya Badiei

3 posts

Darya Badiei is a PhD researcher in Fashion Management and Marketing at The University of Manchester. She specialises in consumer behaviour in the sustainable luxury fashion segment, and her work for The Interline will place a special emphasis on new innovations in sustainable materials.

7 minute read

FFit And Body Data

The Billion Dollar Return Dilemma: Does Body Data Hold The Answer?

byDarya Badiei
February 9, 2023
889 views

Fit is a prime contributor to fashion's high return rate, and capturing consumer body data offers a clear path to improving it in ready-to-wear. But what does the longer-term future of fit look like, and how commercially viable is make-to-measure?

5 minute read

SSustainability And Circularity

Designing For Sustainability: A Fresh Start For Fashion’s Deepest Issue

byDarya Badiei
June 24, 2022
2.6K views

To really move the needle on fashion's outsized environmental impact, we need products that are designed with sustainability at their core, instead of just the surface level.

6 minute read

MMaterial Innovation

From Cactus to Mango, Will Leather Alternatives Replace Genuine Leather?

byDarya Badiei
February 3, 2022
3.2K views

Innovation is creating viable alternatives to leather. At the same time demand for real leather goods is growing. Sustainability commitments and regulations are putting the squeeze on a complex picture. Where does leather in fashion go from here?