Interline Identities: Joe McDonnell, Head of Insight, WGSN
We speak to Joe McDonnell, Head of Insight at WGSN, to try and get a finger on the pulse of a world where predicting tomorrow is harder than it's ever been.
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The explosion of eCommerce was accelerated by COVID, as retailers and DTC brands figured out how to recreate and enhance the physical shopping experience in a world where digital channels dominate.