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The Interline
  • S/S 2021 Editorial
    • Planning For The Future
    • Digital Design & Development
    • Material Innovation
    • Supply Chain Management
    • B2B and B2C Digitisation
  • A/W 2020 Editorial
    • The New Era Of Sustainability
    • Blockchain
    • eCommerce – Storefront
    • eCommerce – Backend
    • Trend Analysis
    • Planning For The Future
  • S/S 2020 Editorial
    • Luxury
    • 3D – Technical
    • 3D – Aesthetic
    • Factories Of The Future
    • Factories Of The Future – Micro
    • Digital Materials
  • News
  • Interviews
  • Contributors
  • Advertise
Interline Insiders
The Interline X Substance By Adobe

The Interline X Substance By Adobe

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A collaboration from The Interline and Substance by Adobe - part of a roster of carefully-selected stories from key partners.
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  • 10 minute read
eeCommerce - Storefront

Virtual Photography: Bringing eCommerce To Life

  • byThe Interline X Substance By Adobe
  • December 1, 2020
  • 3.3K views
The pandemic has pushed commercial photoshoots off the agenda, but the eCommerce explosion is demanding more product images than ever. Discover how virtual photography could solve that immediate challenge and transform the way fashion thinks about visual assets in the longer term.
Weekly Analysis
  • Weekly Analysis: An Inversion Of Online And Offline Retail
    • September 24, 2021
  • Weekly Analysis: The Fight For The Future Of Fulfilment Hides A Deeper Problem In Purchasing
    • September 17, 2021
  • Weekly Analysis: Manufacturing Labour Matters, And More
    • September 10, 2021
  • Weekly Analysis: 3D Asset Re-Use In The Automotive Industry, And Fintech’s Effect On The Future Of Retail
    • August 6, 2021
  • Weekly Analysis: Why Web 3.0 Could Lead To A Resurgence Of Wearables
    • July 30, 2021
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@the.interline
The Interline analyses the most vital fashion technology news. This week: the eCommerce battle heats up, but the real technology arms race could be in-store - [link in bio]. 5 0
In an uncertain world, the importance of every in-person shopper interaction is at an all-time high. To stand out, physical retail experiences must be memorable and bespoke. Can commoditised technology keep up? The Interline and @modern.mirror investigate - [link in bio]. 16 0
As fashion hands off more decisions and automates more experiences using AI, bias is becoming ingrained. But the industry has a chance to fix it – and support inclusivity – if it acts now. An exclusive long-form opinion piece from Ben Hanson, with input from Parham Aarabi of @halt.ai - [link in bio]. 11 0
The Interline analyses the most vital fashion technology news. This week: with retailers bringing stock in through brute force, and investing heavily in autonomous delivery, the industry needs to also be looking beyond the last mile for a lasting solution to supply chain and shipping disruption. [Link in bio] 8 0
“Whether a brand is targeting truly custom fit, or simply looking to meet the ever-raising bar of expectations for fit technology post-COVID, it’s becoming increasingly clear that next generation companies will need to offer next generation fit.” - [Link in bio]. 14 0
"The creator economy is already providing opportunities for people who would have been locked out of the traditional infrastructure of fashion to take flight." - [link in bio]. 5 0
The Interline analyses the most vital fashion technology news. This week: Labor Day presents a pause for reflection, and wearable technology takes some tentative new steps. [Link in bio] 3 0
In the wake of the pandemic, sustainability strategies are undergoing greater scrutiny, and industry-wide, people are coming a distant second to planet. Fashion needs to take measurable action on living wages – but how? The Interline and @coatsdigital chart a practical path forward - [link in bio]. 7 0
With @Klarna now listed as the most valuable fintech startup in Europe, various consumer industries - fashion prominent among them - are weighing up the possibility of regulation of the buy-now-pay-later sector. 9 0
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The conscious shopper scrutinising the sustainability profile of a product. The sneakerhead whose life runs to the beat of the drop calendar. The influencer curating authentic edits for their global audience. None of these people fit the mould of the passive customer. 9 0
Smart manufacturing can be a nebulous term, but @joachimhensch has helped put it into practice for one of the world’s most recognisable brands, so his definition carries a lot of weight. [Link in bio.] 5 0
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