Free postage has become a trap from which many brands cannot break free without risking market share. It is right up there with the ‘free plastic carrier bag’ as one of retail’s big, bad ideas.
A digital avatar can currently tell you what a piece of clothing looks like on something your shape, but not on something that actually looks like you. What next?
There will be a time when e-commerce avatars are fully customisable – probably sooner rather than later. How do we make sure consumers are comfortable with them?