We talk to SO REAL about how cross-industry innovation promises to help automate the creation of digital twins for fashion - at scale, and at speed.
This year has been transformative for a lot of the fashion retail sector, but luxury has been both more exposed and better able to respond than other market segments. We spent some time with Ashley McDonnell to unpick why and how.
Everledger recently made headlines by backing Alexander McQueen's MCQ label with blockchain-based proof of provenance & authenticity. We talk to Leanne Kemp about where blockchain for fashion goes from here.
Obtaining genuine transparency from the multi-tiered material supply chain is a complex problem. This interview highlights how blockchain principles - and the technology itself - could provide a way for brands and retailers to back up provenance with proof.
Like a lot of fashion's problems, material waste has stayed buried for too long. Now blockchain is resurrecting an age-old model to try and solve it in a brand new way.
Consumer sentiment is one of the driving forces behind the demand for more sustainable fashion. But comparing brands like-for-like required a different approach to data gathering and discovery.
Why one of the standard-bearers for sustainable fashion believes in starting small.
After our April - May focus on 3D, the conversation has advanced for several brands and retailers. Beyond 3D modelling we enter the domain of digital materials, where standardisation and interoperability are the hottest topics.
London-born spectacle brand Cubitts has a bold vision for the future - where 3D, machine learning, and connected cutting machines mean every frame can be made to measure. But first they need to overcome COVID-19. We talk with CEO Tom Broughton about how.
We speak to Peter Leferink, of the Amsterdam Fashion Institute, about the need for not just a new model for fashion, but a new type of fashion professional.