Interviews

Everledger recently made headlines by backing Alexander McQueen's MCQ label with blockchain-based proof of provenance & authenticity. We talk to Leanne Kemp about where blockchain for fashion goes from here.

Obtaining genuine transparency from the multi-tiered material supply chain is a complex problem. This interview highlights how blockchain principles - and the technology itself - could provide a way for brands and retailers to back up provenance with proof.

Like a lot of fashion's problems, material waste has stayed buried for too long. Now blockchain is resurrecting an age-old model to try and solve it in a brand new way.