Retooling: The Push & Pull of Tradition vs. Digitisation
Like any new technology, digital product creation steps into existing creative tensions it can ease, but can potentially introduce its own.
Six Trends In Fashion Tech for 2021
Dakota Murphey explores some possible trends in fashion technology for this year. Dakota has more than a decade of experience in business growth, working independently as a business consultant for a number of years.
The Secret To Sustainability Is Not Narrowing It Down
The meaning of sustainability is well-defined. The best way to respond to it is less clear. But evaluating the bigger picture is essential for ongoing action.
Transformation: Digital engines need Digital Drivers
Why survival means balancing cashflows with digital transformation. And why the right talent is crucial to walking the tightrope.
Why Digital Materials Matter – And What’s Standing In Their Way
Building a digital product creation workflow relies on digital materials that behave identically to their physical counterparts. The technologies are in place to make this happen, but as an industry we still need to slot the pieces together.
From Push To Pull: How Technology Promises To Reverse The Flow Of Production
The long-standing "push" model of apparel production could soon be replaced, at least in part, by an all-digital data-driven "pull". Here's how that could happen.
The Digital Mall: Taking Harry Gordon Selfridge’s Vision to the Next Level
Department stores have been destinations for more than a century. Reimagining them digitally won't be easy, but it could offer entirely new opportunities.
Facing Worlds, Part 2: Collaborations In The Time of COVID-19
Animal Crossing has captured the attention of fashion brands, professionals, and gamers. Can that lightning-in-a-bottle success be turned into a successful marketing and sales channel?
News Roundup – Week 14, May 2020
The Interline rounds up the most vital talking points from across the fashion tech landscape. This week: fashion faces a listening hurdle here on the ground, while 3D printed headwear goes off-world.
Facing Worlds: Understanding The Fashion / Gaming Crossover Channel
Videogames offer a compelling crossover marketing channel for movies and music. Now fashion is taking tentative footsteps into the same space. This primer explains why.
COVID-19: Fashion’s Responsibility Reckoning
The COVID-19 pandemic has turned over a rock and shown us that technology should be used to support a more equitable model for fashion - not as a crutch to bring the old ways back to life unaltered.
3D: Tomorrow’s Revolution, Today
Fashion has no choice other than to finish its digital transformation. Now, with 3D, we look at how that's going to happen.
In a locked-down world, fashion needs to finish its digital transformation
There's a good chance that "business as usual" is not coming back. Fashion has all the building blocks to prepare for the future. Now it needs to use them.
Plus Size Fashion: the Shape of Fit to Come
Emma Hayes, womenswear customer fit expert and Founder of At Last, delves further into the industry’s issue with fit when it comes to plus size womenswear.