Luxury fashion has set the standard for offering the best. Now consumer technology is borrowing its playbook. Welcome to the age of luxury technology.
Luxury has already gone digital. Now AI offers the opportunity to work smarter, and to secure luxury brands' future as the brightest lights in fashion.
Nike claims that the Vaporfly shoe allows runners to improve their times by up to 4% . Governing bodies are unhappy. Is technical innovation outpacing regulation?
Connected stores, smart factories, and constant consumer engagement - the attack vectors are all there. Is fashion ready to take cybersecurity seriously?
Online shopping behaviour is tracked and analysed, delivering a different experience to consumers. If high street stores want to compete, they need to be able to react in similar ways