CARY, N.C. (June 18, 2026) – Cotton Incorporated’s Cotton ConneXions Insight to Impact brought together more than 300 industry leaders from 140 companies across 10 countries, including more than 45 top global brands and sourcing organizations, underscoring strong global interest in cotton-rich product development, sourcing and supply chain collaboration.
The one-day event united the global cotton supply chain to discover innovations, generate business opportunities, network and address the challenges and opportunities shaping the fiber’s future amid regulatory shifts and evolving market dynamics. Attendees heard insights on cotton market trends, changing industry regulations, product development and fashion trends shaping the textile industry, while 38 suppliers from Asia exhibited. Innovative cotton products and technologies highlighted, including:
- Cotton Flex engineered fabrics for leggings and shapewear
- FABRICASTTM collection of knits, wovens, activewear and denim constructions
- Performance technologies that enhance cotton’s natural benefits
“Cotton ConneXions brought the supply chain together around what’s next for cotton textile innovation,” said Bev Sylvester, chief marketing officer for Cotton Incorporated. “That’s especially relevant as 82 percent of global consumers say they expect cotton clothing to last longer than garments made from polyester, rayon, or other manmade fibers in a recent durability survey. By connecting sourcing teams with suppliers and technical experts, we can help drive products that deliver on durability, performance and consumer demand.”
Through Cotton ConneXions held in Vietnam, Cotton Incorporated convened global decision-makers, facilitating direct engagement between suppliers and sourcing teams, creating new opportunities to accelerate the adoption of cotton products and strengthen relationships across the textile supply chain.
About Cotton Incorporated
Cotton Incorporated is the research and promotion company for Upland cotton. Funded by U.S. cotton growers and importers of Upland cotton-containing products, the not-for-profit organization’s mission is to increase the demand for and profitability of cotton. As a resource for the cotton industry, Cotton Incorporated conducts or oversees more than 450 research and educational projects in an average year. Research areas range from the development of agricultural and textile innovations to analyses of commodity and market data.
For more information or to learn more, follow along on LinkedIn, Facebook and X or visit www.cottoninc.com.
CCI & Cotton Incorporated’s Global Durability Survey 2025 (China, France, Germany, India, Italy, Japan, Mexico, U.K., and U.S.), n=9,151