Sponsored by SOURCING at MAGIC:
Our second podcast episode for 2024 is here! Emma sits down with Namrata Sandhu, Co-Founder and CEO of Vaayu to discuss what it was like to build automated software to help the retail ecosystem track and cut environmental impact in real time. Readers of The Interline might know them as the company that worked with our friends at LESTRANGE London on the Re_Count footprint calculator.
Listen to the full 35-minute show below (or by following The Interline Podcast through your podcast / audio app of choice) and read on for some additional details.
In this episode, Emma speaks to Nam about her multifaceted career, and Vaauy’s “impact database” that consists of more than 600,000 data points showing the total direct and indirect carbon emissions from the manufacture, packaging, and delivery of various fashion products. Together, they discuss how shoppers of secondhand items are making use of data like Vaayu’s to see how much in carbon emissions they’ve avoided by buying used instead of new products.
This episode is sponsored by SOURCING at MAGIC, whose events in Las Vegas and New York bring together distinguished business leaders, celebrity guest speakers, and thousands of brands and retailers for three days of community experiences and insightful conversations for the fashion industry. Their latest event featured four critical pillars: entrepreneurship, sustainability, social good with verified-sustainable exhibitors, and fashion technology.
With a forward-thinking approach and commitment to the evolution of the global apparel supply chain through technology, SOURCING at MAGIC consistently provides access to emerging fashion technology, solutions, sustainable resources, educational content, networking, and extended visibility into the industry’s most critical global issues. SOURCING at MAGIC is the leading, trusted voice and resource to their fashion community, offering a space for important conversations on responsible fashion, sustainability and community building – offering valuable guidance for fashion professionals across all stages of the business.
Key talking points from Emma and Namrata’s conversation:
- The biggest problems currently facing the retail industry and how Vaayu is working to be part of the solution.
- Why tackling carbon impact needs to be done early and how important it is to bring data into design and consider impact from the outset.
- The challenges for brands and retailers when it comes to not only gathering data on carbon emissions and environmental impact, but ensuring that it is of good quality and high accuracy.
- The reaction from professionals in the fashion industry, as well as consumers around new environmental legislation.
- The key findings from Vaayu’s research into the climate impact potential of circular business models.
- Who Vaayu would still like to work with in the fashion industry, and where they believe they can make a significant positive change.
- Both Namrata and Vaayu’s long-term vision for a more sustainable fashion future.
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