As talent flows out of the big tech industry, the lure of addressing some of fashion’s long-standing problems could spark the next generation of solutions. Augmented reality becomes the latest big-picture technology to get anchored in practicality. The secondary market continues to grow. And The Interline checks in after a busy quarter of industry events.
Digital product creation represents a fundamental change to the fabric of fashion. We talk to one of the key minds behind Stitch about why the industry needs change on this scale, and why technology is vital to delivering it.
3D and digital product creation defined 2022. But with another year of uncertainty now well underway, how might fashion's ambitions for DPC and all-round digitisation influence the way the industry develops its digital capabilities?
As the global mandate for verifiable sustainability grows, and enhanced scrutiny breaks through environmental and ethical commitments that aren't backed by data, fashion needs to recognise the importance of sustainability as a return on investment.
Digital product creation and 3D workflows are now open to anyone, putting a huge amount of power in creators' hands. We talk to Adobe to explore what this means for the next generation of fashion designers.
The fashion industry appears to have a renewed focus on the bespoke: from e-commerce websites, to ownership of images, to hyper-personalisation fashion tech companies. What is it that makes the personal so powerful?
Fashion's digital transformation has so far left material development, sourcing, and production relatively untouched. But as traditional manufacturing falls further behind the rest of the industry's evolution, the argument for new methods and new materials grows stronger.
Digital product creation in fashion has been focused on visualising products rather than defining them. But as the demand for end-to-end digital workflows increases, the idea of a "digital twin" could be redefined.
A significant reservoir of digital product creation expertise and craftmanship exists in the supply chain. It's now time for fashion to tap into it, as the digital evangelist and group DPC lead for manufacturing giant MAS Holdings (which develops 3,000 styles in 3D every year, across intimates, active, and swimwear) explains.
3D has a long legacy in fashion, but now that the industry is incorporating digital tools and all-digital workflows into its technology ecosystem, the time has come to evolve towards more comprehensive digital product creation. We talk to Mark Harrop about how long-established ideas are now translating into wide-scale adoption.
From cross-channel experiences to the sudden integration of AI into web and product search, technology is being woven into many areas of fashion all at once - with digital either quietly or overtly driving changes on both the outskirts of the industry, or right at its heart.
Fit is a prime contributor to fashion's high return rate, and capturing consumer body data offers a clear path to improving it in ready-to-wear. But what does the longer-term future of fit look like, and how commercially viable is make-to-measure?