Digital fashion and NFTs have been grabbing headlines, but fashion's involvement in interactive experiences - in video gaming and beyond - goes even deeper than the Metaverse. Community-integrated commerce, virtual brand experiences, and direct-to-avatar economy; we explore fashion's interactive future.
We talk to Bill Brewster, SVP & GM, Retail Business Unit for PTC, about how the disruption of the last two years has raised the bar for what brand and retail organisations expect from technology, and how PLM can support retail’s recovery and ongoing digital transformation.
The digital life of fashion products currently ends at the point of sale. Connected products offer a way to capture the ongoing customer journey - and to captivate new audiences in completely new ways.
Celebrating PLM's place at the heart of the fashion technology ecosystem, we talk to Richard Willis, VP of Solution Consulting for Aptos, about core capabilities, virtual prototyping, planning connectivity, sustainability and more.
For brands looking to make a statement about their sustainability credentials, independent accreditations and scorecards have seemed like an adequate replacement for first-party data. A new setback could challenge that idea.
With experts unable to confirm how long crypto's collapse might last, will this sudden change affect the appetite among influential brands to invest in crypto payments?
Same-day delivery and deferred payments have spurred on business models that rely on impulse and instant gratification. But their shelf life could be limited.
We capture PLM for fashion's post-pandemic recovery in full swing. But who's buying, who's selling, and what does it all mean for the future of fashion technology as a whole? The industry defining report is here.
What does a smart, predictive retail strategy look like in a world that’s constantly confounding expectations? Some of the world’s biggest brands are already setting the template for a new intelligent approach to planning.
Now that the dust has settled, what does it mean for two of fashion technology's most recognisable names to be "stronger together"?
Digital product creation has proven to be a lifeline for fashion during the pandemic. Now one of the industry's biggest challenges is translating that lifeline into lasting organisational change.
We talk to New Balance's VP of Design, and Kalypso's Digital Product Creation & Transformation Lead, about the evolution of digital assets and workflows - from virtual samples to the metaverse - and whether DPC can serve as a model for other technology-driven change.
With every step towards end-to-end digitisation comes greater exposure to cybercrime. Is fashion taking the threat seriously enough?
Virtual influencers have captured our attention, but how much of what viewers see is smoke and mirrors? And what implications does the answer have for digital asset pipelines and processes?