The Age Of Generative Fashion Photography Is Truly Upon Us
Read More: The Age Of Generative Fashion Photography Is Truly Upon Us
  • 8 minute read
FFashion Technology News

The Age Of Generative Fashion Photography Is Truly Upon Us

Traditional photo agencies are falling on hard times, while generative image pipelines and platforms are in the ascendancy. We might not be able to draw a direct causative line between the two, but the cultural context of fashion photography seems destined to enter a new age.
Is There Such A Thing As An Authentic Synthetic Image?
Read More: Is There Such A Thing As An Authentic Synthetic Image?
  • 32 minute read
AArtificial Intelligence

Is There Such A Thing As An Authentic Synthetic Image?

Individual brands have their own idiosyncratic relationships with generated images, but fashion, on aggregate, has embraced the value of synthetic photography for eCommerce in particular - even in the face of cultural polarisation. What’s next?
All About AI: Matt Rouif of Photoroom
Read More: All About AI: Matt Rouif of Photoroom
  • 9 minute read
IInterviews

All About AI: Matt Rouif of Photoroom

To truly become the next stage of fashion's imaging pipeline, generative models and tools need to be able to represent and honour the product promise, and deliver a return that goes beyond the token level.
ASOS Hacked, Amazon’s About You, Climate Sourcing Risk, AI Consolidation, And Microfibres
Read More: ASOS Hacked, Amazon’s About You, Climate Sourcing Risk, AI Consolidation, And Microfibres
  • 20 minute read
AArtificial Intelligence

ASOS Hacked, Amazon’s About You, Climate Sourcing Risk, AI Consolidation, And Microfibres

This week on The Edit, Grace Robinson and Ben Hanson discuss the ASOS cyberattack and the exposure of customer search data, Amazon's About You profiles and the price of personalisation, nature loss as a fashion sourcing and business continuity risk, OpenAI's expansion into virtual try-on and business software, and the new Microfibre Action Alliance.
The Technology Behind The Biggest Campaigns
Read More: The Technology Behind The Biggest Campaigns
  • 9 minute read
AArtificial Intelligence

The Technology Behind The Biggest Campaigns

The multi-disciplinary team behind some of fashion's highest-profile promotional work explains how a maturing tech toolkit has made post-production a pivotal part of storytelling - and how they use AI and hybrid workflows to enhance and protect their specialised skills, not to replace them.
The ASOS Hack Is Another Reminder Of Fashion’s Fast-Growing Cyber-Risk Surface
Read More: The ASOS Hack Is Another Reminder Of Fashion’s Fast-Growing Cyber-Risk Surface
  • 8 minute read
FFashion Technology News

The ASOS Hack Is Another Reminder Of Fashion’s Fast-Growing Cyber-Risk Surface

A serious story and a slightly funnier one have drawn renewed attention to spectrum of data that fashion captures, aggregates, and deploys in service of personalisation. That data is fast becoming an acute risk thanks to the patchwork of third party systems that hold it, and a brace of governance challenges around it.
Is AI Already Good Enough For Fashion?
Read More: Is AI Already Good Enough For Fashion?
  • 32 minute read
AArtificial Intelligence

Is AI Already Good Enough For Fashion?

When it comes to visually representing a product, and building alignment around that visualisation, brands and retailers are placing some serious bets on the capabilities of both general-purpose frontier models and fashion-specific tooling. But is AI “good enough” to change the overall go-to-market trajectory?
BNPL Meets Repair, An AI-Shaped Holiday, Tech ROI Analysis, And In-Store VTO
Read More: BNPL Meets Repair, An AI-Shaped Holiday, Tech ROI Analysis, And In-Store VTO
  • 20 minute read
PPodcast

BNPL Meets Repair, An AI-Shaped Holiday, Tech ROI Analysis, And In-Store VTO

This week, Grace Robinson and Ben Hanson discuss Klarna’s repair partnership with Save Your Wardrobe, Adobe’s holiday shopping forecasts for AI and buy now, pay later, a16z’s findings on consumer and business AI adoption, L’Oréal’s market value and beauty’s relationship with technology, and Tesco’s in-store virtual try-on trial.
All About AI: Joshua Young of Kalypso
Read More: All About AI: Joshua Young of Kalypso
  • 15 minute read
IInterviews

All About AI: Joshua Young of Kalypso

Kalypso's retail consulting lead on why trust in AI should be measured by whether a decision gets better, not by whether people believe the algorithm.
AI Labs Keep Demoing The Weirdest Fashion Use Cases
Read More: AI Labs Keep Demoing The Weirdest Fashion Use Cases
  • 8 minute read
FFashion Technology News

AI Labs Keep Demoing The Weirdest Fashion Use Cases

The latest marketing push into always-on AI agents featured fashion, again. But the big labs keep showcasing brand-owners and professionals who seem to want to care less and delegate everything. The more useful promise is the ability to care more: freeing time and attention to improve the product.
How Much Will Fashion Let AI Decide?
Read More: How Much Will Fashion Let AI Decide?
  • 29 minute read
PPodcast

How Much Will Fashion Let AI Decide?

Our data shows that fashion’s use of AI is outpacing its willingness to trust it with important choices. But technology vendors see a clear progression from assisting to automating decision-making, paired with a move away from traditional interfaces. What is fashion comfortable letting AI decide today, and how fast is that frontier likely to move?